Marketing Operations Manager

About Underdog

Underdog is revolutionizing the sports entertainment landscape with innovative products across fantasy sports, sports betting, and prediction markets, all integrated into a seamless and user-friendly application. Since its inception over five years ago, Underdog has become one of the fastest-growing sports companies, with a recent valuation of $1.3 billion. The company thrives on a culture that emphasizes passion and high performance.

Role Overview

The Marketing Operations Manager will play a crucial role in managing the execution and operational processes of Underdog's NFL season launch. This full-time contract is focused on ensuring that all launch activities occur on schedule, cross-functional teams collaborate effectively, and campaign metrics are closely monitored throughout the season.

Key Responsibilities

• Lead the operational execution framework after marketing strategies and channel plans are finalized for the NFL launch.
• Develop and update project plans, timelines, documentation, and operational playbooks to guide the launch.
• Coordinate between multiple marketing teams such as Integrated Marketing, Growth, Brand, Creative, and Product Marketing to ensure smooth handoffs.
• Enforce accountability by making sure all deliverables are completed timely and obstacles are addressed promptly.
• Create and maintain playbooks for promotional and guerrilla marketing activities.
• Design repeatable processes that facilitate launch readiness, campaign tracking, and operational reporting.
• Set up measurement frameworks for ongoing assessment of campaign health, milestones, and business impact.
• Monitor campaign outcomes relative to goals and assist in budget allocation adjustments based on shifting priorities.
• Identify and proactively resolve operational risks to keep the launch on schedule.
• Document procedures and provide training to internal teams to enhance long-term operational capabilities.

Candidate Profile

• Extensive background in Marketing Operations, Integrated Marketing, Program Management, or Campaign Operations.
• Track record of successfully managing large-scale, cross-functional marketing launches involving numerous stakeholders.
• Exceptionally detail-oriented with strong project management and organizational skills.
• Experienced in establishing scalable marketing processes, maintaining thorough documentation, and streamlining operational workflows.
• Proficient in creating reporting systems, monitoring key performance indicators, and managing marketing budgets.
• Excellent communicator capable of fostering team accountability.
• Self-driven and able to thrive in a fast-moving, collaborative environment.

Additional Information

This role offers an hourly wage between $100 and $130, reflective of the candidate's skills and experience. Although Underdog embraces remote work primarily, employees are expected to participate in 2-3 annual in-person company events including offsites and training sessions. The company maintains an equal opportunity employment policy without discrimination based on creed, race, sexual orientation, gender, age, disability, or other personal characteristics.

California residents are advised to review the California Privacy Rights Act (CPRA) notice as per company policy.