Market Research Associate

About Singtel

Singtel champions a workplace that is vibrant, diverse, and inclusive, recognizing that varied backgrounds, perspectives, and experiences foster innovation and deepen customer connections. The organization commits to a non-discriminatory and performance-driven culture that encourages collaboration and inclusiveness.

Join Singtel and experience the advantages of working with an Employer of Choice as recognized in 2020 by the HR Fest Awards. Be part of an exciting journey to shape a brighter digital future.

Role Overview

The Market Research Associate role is ideal for those enthusiastic about market intelligence and consumer behavior, with a strong affinity for research and data analysis. The professional will collaborate extensively with cross-functional teams to represent customer insights, produce actionable recommendations, and guide crucial business choices through comprehensive research.

Key Responsibilities

• Develop research programs tailored to business goals by engaging stakeholders, determining appropriate methodologies, sourcing, analyzing data, and synthesizing findings to support decision-making.
• Coordinate with external market research agencies, evaluating proposals and overseeing research execution to ensure quality deliverables aligned with business objectives.
• Manage project timelines, budgets, and outcomes, maintaining accountability for actionable insights from agency reports.
• Program questionnaires using cloud-based platforms to streamline research data collection.
• Track relevant market segments such as travel patterns, foreign worker trends, and prepaid/roaming market dynamics.
• Create compelling narratives derived from data by structuring and synthesizing complex information into practical business insights for diverse stakeholders.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Statistics, Business Management, or related disciplines.
• Prior internship or work experience in business analytics, market research, or marketing environments.
• Highly motivated self-starter with creativity and passion for the field.
• Strong written and verbal communication proficiencies, comfortable presenting findings and liaising with agency partners.
• Excellent problem-solving and interpersonal abilities to manage various stakeholders, collaborate across teams, and juggle multiple priorities.
• Advanced expertise in Power BI, Excel, and PowerPoint.
• Willingness to embrace and learn new online platforms and technologies.
• Beneficial skills include knowledge of Statistics, SQL, Python, and Business Intelligence tools.

Benefits and Rewards

• Flexible working arrangements promoting work-life balance.
• Comprehensive health and wellness benefit packages.
• Continuous training and professional development initiatives.
• Opportunities for internal career mobility and advancement.