Enterprise Marketing Manager

Overview

This role is responsible for contributing expert marketing communications planning to shape and implement the MTN Ghana Enterprise Business strategy, aiming to enhance shareholder value. The focus is on B2B marketing within the ICT and telecommunications sectors, ensuring operational objectives related to revenue, profitability, and customer satisfaction are met.

Work Environment

• Highly competitive telecom and ICT market
• Advancing technological landscape
• Compliance with multiple regulatory frameworks
• Emphasis on environmental, social, and governance factors
• Regional operational structures
• Multinational corporate standards and best practices
• Ongoing infrastructure development
• Performance-oriented culture
• Diverse cultural setting
• Strategic partnerships

Key Responsibilities

• Formulate, maintain, and implement MTN Ghana's B2B brand strategy to position MTN Business as the premier enterprise ICT and digital solutions provider in Ghana.
• Design, lead, and manage integrated marketing campaigns across digital platforms, print media, events, and direct engagement channels, providing insights and recommendations to B2B commercial leadership.
• Generate qualified sales pipelines by creating and deploying demand generation programs for large enterprises, SMEs, and public sector clients.
• Enhance marketing budget effectiveness by identifying inefficiencies and renegotiating contracts with agencies and vendors.
• Explore and implement innovative marketing channels and tools suited to the B2B ICT/digital domain, leading go-to-market strategies for new product and service launches.
• Strengthen MTN Ghana B2B's visibility and thought leadership through active participation in industry events, awards, publications, and reputable external forums.
• Oversee relationships with creative, media, digital, PR, and events agencies to ensure timely and budget-conscious delivery of services.
• Lead and develop the B2B Brand and Marketing team, applying MTN Ghana's people management framework to enhance team performance and culture.

Qualifications and Experience

• A bachelor's degree, preferably in Social Sciences, Business, or Marketing.
• Relevant marketing certifications such as CIM, AMA, or similar are advantageous. Additional technical certifications like CCNA/CCNP, CompTIA Security+, ITIL Foundation, or equivalents are also a plus.
• At least 5 years of experience in brand management, marketing, or related commercial functions.
• Minimum of 3 years in a leadership or supervisory role managing marketing or brand teams.
• Experience of 3 years or more within B2B or enterprise marketing settings targeting corporate, SME, or public sectors.
• Proven track record in creating and managing integrated marketing campaigns, go-to-market initiatives, agency management, budgeting, and performance analysis.

Technical Skills

• Understanding of B2B marketing strategies and principles.
• Brand management expertise within corporate or enterprise contexts.
• Proficiency in integrated marketing communications.
• Knowledge of ICT and digital industry landscapes.
• Competence in measuring marketing performance and ROI.

Values and Behaviors

• Adhere to MTN's core values: Lead with Care, Collaborate with Agility, Serve with Respect, Can Do with Integrity, Act with Inclusion.
• Exemplify MTN's vital behaviors: Complete Candor, Complete Accountability, Active Collaboration, and a 'Get It Done' attitude.

Application Instructions

• Applicants must quote vacancy reference MTN-EBMEM268 in the email subject line.
• CVs should be saved with the applicant's full name to avoid disqualification.
• Submit applications by 10th August 2026 via email to the recruitment address provided.
• Include a 250-word statement explaining which of MTN's five core values resonates most with you and why.
• Only candidates shortlisted will be contacted.