Job description

Overview

Innovative Engineering Products Pvt. Ltd. (IEPPL), an ISO 9001:2015 certified industrial solutions provider in India, is seeking an experienced Email Marketing Specialist. This role supports marketing efforts through a well-planned digital email strategy and can be fulfilled on a full-time, part-time, or freelance basis. The position is open to remote work from Ahmedabad, Rajkot, Vadodara, or home-based settings.

Key Responsibilities

Collaborate with sales managers to develop targeted mail campaign strategies.
Manage day-to-day email marketing operations including deployments, code uploads, and link tracking independently.
Oversee customer data lists with attention to opt-out handling, bounce management, and new subscriber integration.
Partner with demand generation and database teams to enhance lead and database email performance.
Research competitors and update the team on email marketing best practices.
Create and implement email testing strategies to optimize communication elements such as content and design.
Recommend customer segmentation strategies based on analytics to boost campaign effectiveness.
Conduct A/B testing for continuous improvement of campaigns.
Design custom email campaigns using tools like Photoshop and Dreamweaver ensuring compliance with spam regulations.
Manage overall email marketing including content creation, audience segmentation, testing, deployment, and performance reporting.
Analyze campaign metrics such as open rates, click-through rates, and conversions to generate comprehensive reports.
Develop engaging content by collaborating with various departments and gathering information from experts for documentation purposes.
Maintain documentation standards and create alternative media formats for accessibility.
Work in a quiet, calm remote environment, maintaining flexibility in working hours if required.

Qualifications and Skills

2-3 years experience with email automation tools like Hubspot or Mailchimp.
Proficient in Photoshop, Dreamweaver, CSS, HTML.
Bachelor's or Master’s degree in Engineering, Marketing, or Digital Marketing certification preferred.
Exceptional written and verbal communication abilities with strong attention to detail.
Experience collaborating with engineering teams to enhance user experience through design and content refinement.
Strong computer skills with advanced knowledge of Excel.
Excellent organizational, multitasking, time management, and project management capabilities.
Understanding of B2B marketing strategies and consultative client service skills.
Capable of learning rapidly and executing tasks accurately and efficiently.

Work Environment

Remote work from home or other locations, ensuring a quiet, distraction-free workspace conducive to focused productivity.