Digital Marketing Manager

About Dairy Automation Private Limited

Dairy Automation Private Limited (DAPL) specializes in designing and delivering comprehensive and standalone solutions tailored for dairy and cheese processing operations. Bringing extensive industry experience, skilled personnel, and advanced manufacturing capabilities, DAPL ensures each machine emphasizes precision, hygiene, and reliability. Esteemed by global brands, the company blends innovation with practical knowledge to support diverse dairy production needs.

Role Overview

We seek a dedicated and performance-oriented Digital Marketing Manager equipped with hands-on expertise in digital marketing and strong proficiency in AI-powered marketing tools and automation. The ideal candidate will play a pivotal role in strategizing, implementing, and optimizing digital campaigns to enhance brand visibility and lead generation.

Key Responsibilities

• Plan, implement, and refine digital marketing campaigns across key platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant channels.
• Design and conduct SEO, SEM, content marketing, email marketing, and social media strategies to strengthen brand engagement and generate leads.
• Leverage AI-driven tools like ChatGPT, Gemini, Claude, Midjourney, Canva AI, and marketing automation software to boost campaign effectiveness, content creation, and overall productivity.
• Monitor and evaluate campaign outcomes using analytics tools including Google Analytics, Search Console, and Meta Business Suite to derive actionable insights.
• Develop compelling marketing materials such as landing pages, advertisements, blogs, and creative content using AI-assisted workflows ensuring brand uniformity.
• Manage website content updates, lead generation pathways, CRM integration, and marketing automation workflows.
• Keep abreast of industry advancements, competitor movements, and evolving AI technologies to inform innovative marketing tactics.
• Collaborate cross-functionally with sales, design, and business development teams to launch cohesive marketing campaigns.
• Track key performance indicators, prepare detailed performance reports, and continuously refine campaigns to maximize return on investment.
• Stay current with emerging digital marketing and AI advancements, integrating new tools and best practices to elevate business results.

Required Qualifications & Skills

• Extensive experience in Digital Marketing, ideally over 2-8 years.
• In-depth knowledge and practical experience using AI marketing tools for content development, campaign enhancement, and automation.
• Advanced proficiency in Google Ads, Meta Ads, SEO, SEM, social media marketing, email marketing, and digital analytics.
• Familiarity with Google Analytics (GA4), Google Search Console, CRM platforms, and marketing automation technologies.
• Strong analytical abilities, excellent communication skills, and effective project management capabilities.
• A creative approach focused on delivering tangible business outcomes.

Educational Eligibility

Candidates should hold any of the following qualifications: Diploma in Digital Marketing, B.B.A. or B.M.S. in Marketing, B.Com specializing in Digital Marketing and Data Mining, or a Bachelor of Arts in Marketing.

Compensation & Benefits

• Competitive remuneration with no upper limit for the ideal candidate.
• Engagement with advanced AI-driven marketing projects.
• Opportunities for professional development and a collaborative workplace culture.