METRO
Digital Lead
Doha, Doha Municipality, Qatar · Jornada completa
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- Experiencia
- Cualquier
- Salario
- —
- Vacantes
- 1
- Al corriente
- hace 1 hora
- Modo de trabajo
- En la oficina
- Elegibilidad
- Professionals with strong digital marketing experience and bilingual Arabic-English capability are encouraged to apply.
- Reanudar
- Se requiere solicitud
Dónde trabajarás
Descripción del trabajo
Role overview
McDonald's Qatar is seeking a Digital Lead to support and improve the brand’s digital marketing efforts in Doha. This role focuses on growing mobile app performance, guiding paid media and social media activities, and using performance data to uncover insights and improve outcomes.
Core responsibilities
- Own and enhance the mobile app journey, with attention to both customer acquisition and retention.
- Shape the paid media approach, including planning and overall strategy.
- Direct social media strategy and manage execution across relevant channels.
- Review campaign and channel performance, translate results into insights, and apply optimizations to improve effectiveness.
Candidate profile
- The role requires fluency in both Arabic and English.
- Applicants should bring solid hands-on experience in digital marketing.
- A strong analytical approach, backed by commercial understanding, is important for success in this position.