Digital Content Producer, BBC Hausa

About the Role and Organization

The BBC is a leading international multimedia broadcaster reaching 320 million people globally each week via radio, television, digital, and social media platforms. In a significant investment expanding services across Africa, the BBC World Service is launching expanded language and regional content targeting African and global audiences. This strategic growth includes the creation of new video and visual storytelling positions such as this Digital Content Producer role specifically for BBC Hausa, based in Abuja, Nigeria.

Key Responsibilities

• Deliver impactful digital journalism by utilizing skills in video filming, editing, scripting, presenting, and producing content from start to finish.
• Apply strong editorial judgment to recognize engaging stories, simplify complex topics, and tailor content to digital-first and mobile audiences.
• Develop multimedia productions including video, audio, and social content optimized for various platforms.
• Create culturally resonant and engaging material for Hausa-speaking communities both regionally and in the diaspora.
• Utilize audience insights, analytics, and innovate with emerging technologies such as AI-supported workflows to enhance content reach and effectiveness.
• Maintain rigorous standards of accuracy, impartiality, and editorial integrity in both Hausa and English communications.
• Work collaboratively in dynamic news environments, balancing multiple projects effectively, and fostering positive cross-team relationships.

Required Skills and Experience

• Proven ability to produce high-performing content on social media platforms including YouTube, Instagram, Facebook, X, and TikTok with strategies focused on audience engagement and growth.
• Expertise in video production and editing, comfortable working with software tools like Final Cut Pro and QEdit to create compelling content of various lengths.
• Experience with data-driven content optimization through use of audience analytics and performance metrics.
• Outstanding storytelling, scripting, and presenting capabilities geared toward younger, digital-native audiences.
• Deep knowledge of youth digital content consumption and how to adapt format and narrative style to maximize engagement.
• Familiarity with leveraging AI and new technologies in research, content creation, and editing workflows while upholding strong editorial standards.
• Excellent interpersonal and communication skills suited to working with diverse teams and stakeholders.

Additional Information

Location: Abuja, Nigeria
Job Type: Full-Time
Application Deadline: 21st August 2026