Creative Director, International Marketing

Overview

Creative X, a global agency under Meta, spearheads the creative direction for major brands like Facebook, Instagram, WhatsApp, and related hardware offerings. Our goal is groundbreaking creativity that shapes future connections, producing meaningful, innovative advertising and content that resonates with nearly five billion users worldwide. We encourage top-tier talent development and collaborate closely across agencies and Meta's extensive creative network to deliver a consistent and impactful narrative on a global scale.

Role Summary and Responsibilities

• Lead and conceptualize brand expressions across diverse media including mobile, product, film, interactive platforms, out-of-home advertising, print, events, and experiential campaigns.
• Utilize art direction, design, copywriting, and conceptual ideation to craft compelling brand stories and product narratives.
• Clearly articulate complex technological topics in accessible language suitable for non-technical audiences.
• Deliver presentations that effectively communicate ideas and garner team consensus.
• Collaborate closely within cross-disciplinary teams including copywriters, engineers, insights experts, marketing strategists, and product managers.
• Function independently with minimal oversight while managing multiple concurrent projects.
• Produce innovative creative work that supports brand strategies and engages designated audiences.
• Convert sophisticated strategic approaches into clear, relatable creative concepts.

Minimum Qualifications

• Over 10 years of diverse experience in agency and internal creative departments, evidenced by a strong portfolio of high-quality creative output.
• Proven ability to navigate complex and matrixed organizational structures and adapt to evolving priorities.
• Portfolio featuring breakthrough and award-worthy creative projects.
• Demonstrated success in developing insight-driven, integrated campaigns that deliver business outcomes.
• Experience working collaboratively with marketing and strategy teams, managing external agencies and freelance creatives.
• Track record of team leadership and influencing key stakeholders to meet objectives.

Preferred Qualifications

• Forward-thinking approach with experience across emerging platforms such as augmented reality, virtual reality, mixed reality, gaming, Web3, AI, NFTs, and avatars.
• Proficiency in leveraging AI tools to enhance workflow efficiency and quality.
• Commitment to responsible and ethical AI implementation, including bias mitigation and quality assurance.
• Expertise in localization strategies for marketing campaigns.
• Continuous AI skill advancement including prompt engineering and keeping pace with new AI developments.
• Over 20 years of experience in agency or in-house conceptualizing and art directing for brands and products.
• Use of AI technologies both for creative output and process innovation.
• Experience creating work with emerging technologies.
• Award-winning creative portfolio.
• Extensive international campaign work across multiple markets.
• Fluency in English, Hindi, and additional local languages to support multi-regional marketing initiatives.
• Preferred experience includes high fashion, luxury, travel, and global branding with exemplary craftsmanship in portfolio.

About Meta

Meta develops technologies facilitating global connection, community building, and business growth. From Facebook's inception in 2004 transforming social connectivity, to Instagram and WhatsApp, Meta continues to evolve toward immersive social technology experiences like augmented and virtual reality. Joining Meta means helping build a future that transcends current digital limits and physical boundaries.

Compensation

Individual pay is based on qualifications, experience, skills, and location. The listed salary reflects base pay and excludes bonuses, equity, or commissions. Meta provides comprehensive benefits alongside base compensation.