Category Management Leader

Role overview

WeVeel Toys & Stationery is seeking an accomplished Category Management leader to guide its Stationery business. The role can be appointed at either Category Manager or Director level, depending on the candidate’s experience and leadership depth. The main focus is to shape category direction, develop products that resonate with consumers, and bring new ideas successfully to market.

This position owns category strategy from early concept through commercialization and works closely with teams across Product Development, Design, Sales, Marketing, Operations, and sourcing/development groups in China. The right person will combine strategic thinking with hands-on execution in a fast-moving, collaborative environment.

Prior experience in the stationery industry is essential. Backgrounds in adjacent consumer product categories may be helpful, but the company is specifically looking for someone who understands stationery, consumer trends, product development workflows, and the retail landscape.

The organization values entrepreneurial speed, global reach, collaboration, accountability, and innovation. This is a chance to join a newly formed Category Management team and make a meaningful contribution to a growing international business.

Key responsibilities

• Create and implement category plans that support growth, innovation, and commercial results.
• Oversee product development from the first concept stage through full market launch.
• Spot assortment opportunities by reviewing consumer insights, market movements, competitor activity, and sales performance.
• Work closely with Design, Sales, Marketing, Operations, Sourcing, and China-based partners to take products to market.
• Contribute to retailer presentations, category review meetings, and product line planning.
• Manage execution across schedules, launches, pricing/costing, and commercialization activities.
• Track category results and suggest actions to improve sales, margin, and market position.
• Help define the long-term direction of the Stationery category while supporting the growth of the broader category management function.

Requirements

• A bachelor’s degree in business, marketing, product development, or a closely related discipline.
• Previous experience in Category Management, Product Development, Product Management, or another consumer goods role with relevant responsibility.
• Direct stationery industry experience is mandatory.
• Solid knowledge of product development, assortment planning, category strategy, and consumer behavior trends.
• Proven ability to collaborate across Product Development, Sales, Marketing, Design, Operations, and international teams.
• Strong analytical, planning, and communication capabilities.
• Comfort working in a dynamic environment with multiple priorities at once.
• Willingness to travel, including occasional international trips.

What we offer

• Company-paid life insurance, short-term disability, long-term disability, and AD&D coverage.
• 401(k) plan with employer matching support.
• Generous paid time off, sick leave, and paid company holidays.
• Cell phone support to help with flexible remote work.
• A collaborative, creative workplace with opportunities to grow and contribute meaningfully.

Additional information

This role may be filled at either the Category Manager or Director level. Compensation will be aligned with the selected candidate’s experience and the final level of the role.

The company operates as a multi-entity international organization with sourcing strength in China and product innovation spanning crafts, stationery, toys, seasonal items, and creative lifestyle categories.