Business Development Executive - Retail Siliguri

About The Role

The Business Development Executive at McCain Foods is tasked with bolstering sales growth, widening distribution, and ensuring high-quality execution in the Siliguri territory. This full-time role is integral to driving sales targets, enhancing market presence, managing distributors efficiently, maintaining commercial and stock standards, and fostering strong relational ties with distributors, sales teams, promoters, and internal collaborators.

Key Responsibilities

• Meet monthly, quarterly, and annual sales goals aligned with business targets.
• Formulate sales plans, forecasts, and allocate targets to distributors and Territory Sales Incharges at the beat level.
• Track sales achievements, applying corrective measures to address any deviations from targets.
• Discover growth avenues and onboard new distributors adhering to expansion plans.
• Strategically deploy field resources based on market potential and coverage needs.
• Implement secondary sales strategies across distributors, brands, SKUs, and territories.
• Hold routine performance evaluations and joint commercial discussions with TSIs to optimize results.
• Manage distribution effectively ensuring product availability, freshness, visibility, rotation, and extensive market coverage.
• Drive adherence to Distributor Management System processes and billing compliance across distributor partners.
• Coordinate trade promotions, consumer activities, and localized marketing efforts to fuel growth.
• Observe competitor activities, collect market intelligence, and advise leadership accordingly.
• Educate and assist distributors on systems, processes, commercial rules, and service quality standards.
• Assess distributor financial status including inventory, receivables, and operational efficiency.
• Ensure full compliance with freezer scanning and governance standards.

Qualifications and Experience

• Bachelor's degree in Business, Sales, Marketing, Commerce, or related discipline.
• At least 3 years of relevant experience in sales, distribution, or business development, ideally within FMCG.
• Proficient in business planning, sales forecasting, and stock oversight.
• Proven ability to explore new business channels, partnership opportunities, and expand geographic reach.
• Experienced in distributor management including financial checks, commercial policy enforcement, investments, and ROI evaluations.
• Well-versed with market trends, shopper behavior, and trading norms.
• Skilled in stakeholder management and building cooperative relationships.
• Strong analytical thinking, plan execution, and problem-solving aptitude.
• Competent with sales software, reporting tools, and Distributor Management Systems.
• Excellent communication, negotiation, and operational skills.

The Team and Culture

This role is a crucial part of the Sales group, working closely with Territory Sales Incharges, distributor partners, promoters, and regional leadership to achieve ambitious sales and distribution targets.

Company Values and Work Environment

McCain emphasizes leadership principles focusing on customer needs, collaboration, innovation, and accountability. The company incorporates AI and digital technologies responsibly to improve work processes. Employees enjoy a culture rooted in trust and authenticity, with hybrid work flexibility allowing up to two remote working days weekly depending on role and location. Equal employment opportunity is offered to all candidates regardless of diverse backgrounds.

Accessibility

McCain ensures recruitment process accommodations are available for candidates who require it, striving to create accessible hiring and workplace environments.