Business Analyst (m/w/d) Vertrieb & Marketing

About IBB Institut für Berufliche Bildung AG

With over 40 years of experience, IBB is a leading private educational provider in Germany, committed to advancing individuals through professional development and lifelong learning. Operating across more than 1,000 locations nationwide, IBB supports thousands of participants annually in their career transitions and continued education efforts. The company pioneered virtual classrooms with its Viona online academy, which enjoys high user satisfaction.

Position Overview

IBB is seeking a Business Analyst with a focus on sales, customer acquisition, and marketing to join the Digital Transformation team. This full-time or part-time role (30-40 hours per week) is primarily remote with some optional office presence tailored to individual needs. Candidates must reside in Germany.

Key Responsibilities

• Analyze and enhance IBB's digital presence to improve course visibility, user navigation, and conversion rates.
• Develop self-service solutions and digital entry points to attract prospective customers.
• Create systematic reporting frameworks across the digital customer journey.
• Model and streamline sales processes from initial contact through consultation to course enrollment.
• Collaborate closely with sales and advisory teams to translate requirements into structured workflow descriptions and technical implementations.
• Define and monitor key performance indicators to continually optimize sales processes.
• Document current and target processes clearly for diverse audiences.
• Bridge communication between technical teams and business units while maintaining focus on customer benefits.

Candidate Profile

• A minimum of 2-3 years of experience as an IT Business Analyst, Product Owner, or similar role, ideally within B2C or service industries.
• Proficiency in process modeling and systematic requirement documentation.
• Strong understanding of digital conversion mechanisms and web analytics to shape effective customer journeys.
• Knowledge of CRM systems and sales workflows is advantageous.
• Excellent communication skills in German (at least C1), with the ability to work independently, structurally, and solution-oriented.
• Experience in education sectors or comparable customer acquisition environments (e.g., service, e-commerce, SaaS) is a plus.
• Familiarity with agile methodologies and requirements management tools is beneficial.

Benefits and Perks

• Permanent full-time position with option for part-time (minimum 30 hours).
• Flexible remote working model with some agreed office presence to foster internal collaboration.
• Attractive compensation including 13 monthly salaries, benefits budget, and voluntary bonuses like holiday pay.
• 30 days paid vacation plus additional holidays on Christmas Eve and New Year's Eve, along with special leave for certain occasions.
• Work-life balance support through flexible work hours, parental leave options, and part-time arrangements.
• Additional benefits such as company pension plans, job bike program, workation opportunities, continuous learning, and discounts on shopping, leisure, travel, contracts, and events.

Additional Information

The role is based in Münster, North Rhine-Westphalia, Germany, but offers remote work. Applications from all genders, backgrounds, ages, and abilities are encouraged in support of diversity. For application queries, contact Vivien Kronenberg at +49 (0) 172 2137331.