Brand Activation Manager

About Pressed Juicery

Pressed Juicery is a contemporary wellness brand dedicated to supporting your journey towards better health. Founded in 2010 by three friends in a small Los Angeles juice bar, it has evolved into a thriving omnichannel company with products available nationwide through thousands of retailers, company-operated stores, and direct-to-consumer platforms. Our mission is to empower wellness, while fostering a culture of diversity, inclusion, radical honesty, growth, and excellence.

Role Overview

We are looking for an Off-Premise Activation Manager to animate our brand presence across retail shelves, in-store experiences, and critical customer touchpoints. This role bridges sales, marketing, and retail execution, translating brand strategies into impactful activation programs within grocery, natural, club, and mass retail channels. You will lead initiatives such as retailer promotions, seasonal campaigns, trade shows, demos, and product launches to ensure a consistent, effective Pressed presence that drives commercial success.

Key Responsibilities

• Develop and implement account-specific activation strategies aligned with retailer calendars to boost product visibility, placement, and shopper engagement.
• Create and distribute tailored sell-in tools, promotional calendars, and display guides to support sales conversations and ensure operational ease.
• Collaborate closely with Sales, Marketing, Innovation, and Supply Chain teams to align brand strategy with commercial priorities and ensure readiness for promotions and new launches.
• Plan and manage off-premise trade events, including trade shows, retailer and customer events, in-store sampling, and new store openings, ensuring they align with account goals and budgets.
• Define and uphold in-store execution standards, monitor performance metrics, and make data-driven recommendations to improve trial, placement, and sales velocity.
• Support brokers and distributors with resources and clear communication to facilitate alignment and seamless program execution.

Qualifications

• Minimum of 4 years experience in retail activation, trade marketing, or account support within CPG, preferably across grocery, natural, club, or mass channels.
• Demonstrated ability to own activation projects end-to-end, from planning through execution and performance evaluation.
• Strong knowledge of retailer dynamics and account-specific activation techniques.
• Exceptional project management skills with the ability to juggle multiple priorities effectively.
• Collaborative mindset with experience working cross-functionally between Sales, Marketing, and Operations.
• Detail-oriented, proactive problem solver committed to continuous improvement and high execution standards.
• Legal authorization to work in the U.S. without restrictions.

Workplace Culture & Values

• We champion diversity, equity, inclusion, and belonging.
• We encourage openness, constructive communication, and personal growth.
• We embrace learning from mistakes and continuously improving.
• We strive for excellence and passionate commitment to wellness.

Benefits

• 401k matching program
• Eligibility for annual bonuses
• Two weeks of vacation
• Paid holidays plus 8 additional company-specific days off
• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account availability
• Generous paid parental leave
• Employee Referral Program

Additional Information

Pressed Juicery, Inc. is a participant in the E-Verify program to confirm employment eligibility.