Associate Digital Content

About Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a prominent leader in the live entertainment sector, dedicated to delivering exceptional experiences that deeply connect with a diverse and enthusiastic audience. The company manages a celebrated portfolio including New York’s Madison Square Garden, Infosys Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre, and The Chicago Theatre, hosting numerous sporting events, concerts, family shows, and special events for millions each year. It also produces the long-standing Christmas Spectacular Starring the Radio City Rockettes, a holiday tradition exceeding 90 years.

Role Overview

The Associate Digital Content role is designed to create outstanding social media content for MSG Entertainment’s Live, Marquee, and Rockettes divisions. The primary goal is to enhance revenue streams and expand customer reach through impactful, creatively produced, and timely storytelling. The ideal applicant will have foundational skills in design, photography, and video (with a focus on TikTok and Instagram Reels), an insightful understanding of social media engagement, a keen eye for detail, and enthusiasm for live events. This position will demand creative decision-making in both strategic planning and execution across social platforms, working collaboratively across departments and with external partners on show coverage, upcoming events, marketing initiatives, and collaborations.

Key Responsibilities

• Assist in shaping and implementing social media strategies focused on short-form video content for Reels and TikTok across all MSG Entertainment brands including Madison Square Garden, Radio City Music Hall, Beacon Theatre, Chicago Theatre, Infosys Theater, and the Rockettes.
• Conceptualize, shoot, edit, and produce compelling original videos featuring live events, performances, behind-the-scenes content, and brand narratives.
• Exercise creative judgment to develop social media concepts for onsite shoots, collaborating cross-functionally to transform ideas into final deliverables.
• Cover live events by capturing and curating real-time social content with editorial insight, and provide support to communications when working with external clients such as agencies and media outlets.
• Manage the timing and scheduling of content publishing, optimizing for platform suitability and audience engagement.
• Analyze social content performance data, identify new trends, and incorporate findings to refine content strategies and creative direction.
• Collaborate closely with marketing, communications, archives, photo/video teams, legal, and other departments to ensure content approvals and alignment.
• Maintain high standards for guest, partner, and team member interactions, including adherence to presentation and appearance guidelines during onsite events.

Qualifications and Skills

• Minimum of 2 years professional experience in live music, entertainment, events, or agency environments, specializing in content creation or social media.
• Proven creative expertise across multiple social platforms with the capacity to independently customize content for greatest effect.
• Proficiency in social photography and practical knowledge of Adobe Creative Suite programs such as Photoshop, Illustrator, and Premiere.
• Ability to exercise creative discretion in fast-paced, live settings.
• Strong interpersonal skills and professionalism for working within diverse environments and direct interactions with artists and talent.
• Excellent organizational and project management abilities, capable of prioritizing and delivering multiple concurrent projects independently.
• Innovative, creatively motivated, and solution-oriented mindset.
• Capacity to work autonomously and collaboratively, balancing independent creativity with cross-departmental coordination.

Additional Job Requirements

• This role requires flexibility, including evening and weekend event coverage, reflecting the live entertainment nature of the business.

Compensation and Growth

The annual salary range for this position is $57,000 to $80,000 USD. MSG Entertainment emphasizes career growth and development by providing robust tools and resources that help employees identify their interests, leverage their strengths, and acquire new skills to advance their careers. Employee growth and retention are given high priority.

Diversity and Inclusion

MSG Entertainment is committed to diversity and inclusion and is proud to be an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected category. The company complies with all applicable federal, state, and local nondiscrimination laws and provides reasonable accommodations as required.