Assistant Boutique Manager

Main Purpose

The Assistant Boutique Manager is responsible for supporting the Boutique Manager across daily operations, monthly and periodic business activities, learning initiatives, and CRM functions. They ensure adherence to operational and audit protocols within the boutique, drive both qualitative and quantitative sales objectives, and maintain exceptional after-sales service quality. Fostering strong client relationships and upholding a superior client experience is essential. The role also involves working closely with leadership to meet defined KPIs and representing the brand both inside and outside the boutique.

Key Responsibilities

• Oversee store operations to guarantee full compliance with internal guidelines and audit standards.
• Manage inventory rotation and conduct accurate stock counts following corporate processes.
• Coordinate weekly stock replenishments, active order monitoring, and after-sales service follow-ups with the Boutique Manager.
• Supervise maintenance of boutique timepieces including strap changes, polishing, and servicing.
• Support the after-sales service team in client communications and issue resolution proactively.
• Ensure financial controls are maintained including compliance with legal, fiscal, and customs requirements, along with cash registry audits.
• Propose improvements to commission structures to boost retail staff retention.
• Consistently achieve and exceed monthly sales targets aligned with brand retail strategies.
• Develop robust sales strategies in collaboration with the Boutique Manager to strengthen boutique performance.
• Maintain the boutique’s visual merchandising standards and high quality customer service from greeting through servicing.
• Assist in implementing CRM activities to enrich client engagement and loyalty.
• Lead and motivate sales associates ensuring their proactive engagement, adherence to dress code and behavior standards, and continuous development.
• Organize task distribution and staff scheduling to optimize boutique operations and ensure fairness.
• Conduct role-playing exercises and provide regular constructive feedback to enhance team performance.
• Prepare and submit comprehensive sales reports and monthly action plans, including proposed boutique improvements and client engagement events.
• Promote customer relationship excellence, nurture VIP client networks, and manage client complaints with care.
• Monitor customer feedback through daily analysis of Medallia reports and share insights with the team.

Profile

• Minimum five years of relevant experience in retail, preferably within luxury sectors.
• Strong expertise in customer acquisition, engagement, and retention strategies.
• In-depth involvement in boutique operations and knowledge of luxury retail markets, particularly fashion, watchmaking, and jewelry.
• Highly autonomous and proactive with a results-oriented mindset.
• Excellent decision-making skills, entrepreneurial attitude, and the capacity to drive innovation and change independently.
• Outstanding written and verbal communication abilities in English and Arabic.
• Highly organized, adaptable, and resilient with a positive outlook.
• Willingness and ability to travel internationally when necessary.
• Possess an established network of high-value clients across the GCC region.
• Personal attributes include elegance, confidence, and a commitment to excellence.
• Exceptional sales capabilities with mastery in client relationship building.
• Strong multitasking skills with meticulous attention to detail.