Appointment Setter / Sales Development Representative (IT & Technology)

About CPB UK

CPB UK is an expert agency specializing in IT demand generation and lead generation, serving technology vendors, distributors, resellers, MSPs, and service providers to accelerate sales pipelines across the UK and Ireland. With over a quarter-century of experience in the technology sector, CPB UK integrates data intelligence, digital outreach, and skilled SDR teams to deliver high-quality sales opportunities for premier technology companies.

Role Overview

We are seeking seasoned Appointment Setters or Sales Development Representatives (SDRs) to join our expanding workforce. This role involves representing top-tier technology vendors, resellers, distributors, MSPs, and service providers while engaging with IT decision-makers and business leaders throughout the UK and Ireland. The core function is to identify, qualify, engage, and arrange high-quality appointments that lead to real sales opportunities.

Key Duties

• Initiate outbound prospecting through phone calls and other communication channels.
• Interact with IT and business decision-makers within target organizations.
• Assess opportunities based on specific campaign criteria.
• Organize qualified appointments for clients’ sales teams.
• Maintain accurate records of prospective clients and campaign activities in CRM platforms.
• Manage and nurture a pipeline of potential leads.
• Work concurrently on various technology campaigns and client accounts.
• Consistently meet or exceed appointment booking, activity, and quality goals.
• Maintain professionalism and a consultative approach when representing client brands.

Candidate Profile

Essential Qualifications and Skills:

• At least two years of demonstrable experience in B2B appointment setting, lead generation, or SDR roles.
• Proven success in booking and qualifying sales appointments.
• Exceptional communication and questioning abilities.
• Confidence when engaging senior stakeholders and decision-makers.
• Self-driven with the ability to operate effectively in a remote work setting.
• Strong organizational abilities and attention to detail.
• Professional telephone etiquette.
• Experience with CRM systems usage.

Preferred Attributes:

• Background in IT, technology, telecommunications, cybersecurity, cloud services, managed services, software, or channel sales sectors.
• Familiarity with the UK and Ireland’s technology landscape.
• Experience working for technology vendors, distributors, resellers, MSPs, or service providers.
• Understanding of consultative sales methods and opportunity qualification.

Compensation & Benefits

• Commission without limits.
• Quarterly voucher rewards.
• Work fully remotely from any location within the UK.
• Chance to represent some of the most prestigious global technology brands.
• Continuous training and development focused on the technology field.
• Supportive leadership team with extensive experience.
• Engagement in diverse campaigns across various IT sectors.
• Competitive base salary combined with performance-based incentives.
• Prospects for career growth within a thriving technology demand generation company.