Territory Sales Manager

Role overview

This position is for a Territory Sales Manager focused on General Trade in Bengaluru. The role calls for strong experience in FMCG sales and distribution, with responsibility for territory performance, channel expansion, and market execution.

What you will do

• Deliver primary sales, secondary sales, and distribution goals for the assigned territory.
• Grow distribution coverage by improving numeric and weighted reach while maintaining strong product visibility in the market.
• Lead the sales team, including recruitment, training, and ongoing performance tracking.
• Develop and nurture relationships with distributors and other channel partners.
• Ensure payments are collected on time and overdue balances are managed effectively.
• Track and enforce sales processes, including field reporting and MIS-based controls.
• Prepare sales forecasts and work to reduce gaps between planned and achieved performance.
• Plan and run BTL campaigns, market promotions, and sampling activities.
• Handle territory-level operations such as stock control, claims processing, and manpower planning.

Requirements

• Hands-on experience in General Trade, preferably in the FMCG, food, or beverage sector.
• Proven background in distribution management and leading sales teams.
• Working knowledge of market execution practices and sales systems.
• Ability to consistently drive targets and manage channel relationships.
• Bachelor’s degree in any discipline or an MBA from a recognized institution.
• At least 4 years of progressive experience in sales and distribution management within FMCG, with overall experience up to 10 years.
• Strong record of working with distributor networks and retail execution.
• Good negotiation skills, forecasting capability, and cross-functional coordination.
• Industry preference: FMCG, excluding dairy products.
• Ability to analyze sales data, plan promotions, and prepare performance reports.
• Notice period expectation: immediate to 30 days.

Additional information

Location: Bengaluru, Karnataka, India. Channel focus: General Trade (GT). Relevant experience required: 4+ years in FMCG sales GT from FMCG/food/beverages industry. Salary offered is up to 8 LPA, which corresponds to approximately INR 30,000 to 60,000 per month.

Job context

This role involves overseeing territory-wide sales execution, distributor relationships, market visibility, payments, stock movement, and team performance to ensure sustained business growth.