Social Media Executive

Overview

Scouto AI is seeking a vibrant Social Media Executive and Content Creator to join our team focused on luxury real estate in Shivaji Nagar, Bengaluru. This role transcends traditional social media management, emphasizing trend research, fresh content ideation, on-camera presence, and crafting compelling messages that attract and convert prospective homebuyers.

Key Responsibilities

• Manage multiple digital platforms including Instagram, Facebook, LinkedIn, and YouTube.
• Develop and implement monthly content schedules to maintain consistent publication.
• Engage with the online community by monitoring interactions and comments.
• Analyze content performance and propose actionable improvements.
• Generate original content aligned with market trends and viral formats customized for real estate.
• Compose captions, hooks, scripts, and storytelling pieces for diverse content types.
• Confidently appear in videos featuring project updates, interviews, and promotional materials.
• Conduct interviews with clients and employees to develop testimonial content.
• Create short-form videos such as Reels and YouTube Shorts, including behind-the-scenes footage.
• Research competitors’ social media strategies and current real estate marketing trends.
• Identify trending audio, hashtags, and content styles to boost engagement and reach.
• Formulate innovative campaign ideas each month and coordinate creative themes for launches and festivals.
• Collaborate closely with the design and sales teams to develop customer-relevant content and materials.
• Brainstorm and recommend new advertising and video concepts to enhance lead generation.
• Experiment with novel content formats and optimize strategies using performance data.
• Craft engaging copy for posts, ads, scripts, and educational blog content, ensuring brand consistency.
• Monitor social media analytics including growth, reach, impressions, watch time, and lead generation, delivering monthly reports with data-driven recommendations.

Candidate Profile

• Possess 2 to 5 years of experience in social media and content creation.
• Demonstrate creative innovation coupled with strong execution skills.
• Exhibit a proactive, self-motivated, and highly organized approach.
• Showcase excellent communication and presentation abilities, with confidence in front of the camera.
• Display passion for content creation and personal branding development.
• Experience in real estate or luxury brand marketing is advantageous but not mandatory.
• Bring forth fresh ideas rather than merely following existing trends.

Required Skills and Tools

• Deep knowledge of Instagram, Facebook, LinkedIn, and YouTube platforms.
• Strong copywriting and storytelling aptitude.
• Basic skills in photography and videography.
• Familiarity with video editing applications such as CapCut or Adobe Premiere Pro.
• Understanding of digital marketing principles and Meta Ads management.
• Insight into content strategy and brand positioning.
• Experience or willingness to learn AI-driven content creation tools is a plus.