Social Media and Content Creation Manager

About the Role

HealthyBaby is transforming family health by prioritizing well-being, and we are seeking a Social Media and Content Creation Manager to narrate this journey. Based in New York, NY, this role reports to the Senior Manager, Social, Influencer & Community Engagement.

This position involves cultivating communities through thoughtful, engaging social media content that challenges norms in the parenting sector. The selected candidate will collaborate with creative and marketing teams to bring brand campaigns, product launches, and advocacy projects to fruition.

Key Responsibilities

• Oversee daily management of HealthyBaby's organic social media channels including content planning, scheduling, caption development, and channel optimization.
• Manage the social content calendar to ensure consistent, timely publishing.
• Track channel metrics and develop strategies to improve engagement, reach, and community growth.
• Handle community management by responding thoughtfully to comments, messages, and tagged content, fostering meaningful connections with parents, creators, healthcare experts, and partners.
• Approach community interactions with empathy, acknowledging diverse parental experiences.
• Extract recurring themes and insights from community discussions to inform future content.
• Create innovative, social-first content ideas aimed at educating and inspiring parents.
• Prepare content briefs for designers and collaborators.
• Produce and capture short-form videos such as Instagram Reels, TikToks, Stories, and behind-the-scenes footage; comfortable appearing on camera when required.
• Identify and adapt emerging social media trends authentically for the HealthyBaby brand.
• Support content capture during product launches, brand events, and key moments.
• Compile regular performance reports detailing audience engagement, growth, and content effectiveness.
• Conduct competitive research and monitor industry trends across parenting, wellness, and social media.
• Assist with the creator program by coordinating product gifting, organizing creator content for social amplification, and maintaining an asset library.

Qualifications and Expertise

• 3 to 5 years managing social media for consumer brands or agencies.
• Keen interest in social media, parenting, health, wellness, or mission-driven sectors.
• Deep familiarity with Instagram, TikTok, YouTube, and emerging platforms.
• Proficient in creating and filming short-form video content via mobile devices.
• Confident in appearing on camera for brand materials.
• Exceptional organizational and project management capabilities with meticulous attention to detail.
• Creative problem-solver skilled in adapting trends suitably to brand voice.
• Experienced with social media scheduling, analytics, and reporting tools.
• Collaborative, self-motivated, and eager to contribute innovative ideas.