Social Community & Communications Executive

About Guzman y Gomez Mexican Kitchen

Guzman y Gomez Mexican Kitchen is Australia's unique fast-food chain committed to delivering 100% clean food without preservatives, artificial flavors, colors, or undesirable additives. The company takes pride in its vibrant team and the authentic Mexican cultural experience it shares with customers.

Role Overview

The Social Community & Communications Executive serves as the key link between Guzman y Gomez's digital presence and its customers. Acting as a community builder and brand ambassador, you will engage actively across social channels like Instagram, TikTok, and Facebook, responding warmly and authentically to the audience and fostering genuine interactions.

Key Responsibilities

• Manage daily moderation and community engagement on Guzman y Gomez's social media platforms with a distinctive brand voice.
• Interact proactively with guests, creators, and brand supporters by liking, replying, resharing, and celebrating their participation.
• Stay aligned with social trends and engage with other brands in comments, supporting the overarching social content strategy.
• Serve as the frontline responder for social feedback, efficiently directing complaints or sensitive matters to relevant teams.
• Employ social listening tools to track brand sentiment, detect emerging concerns, and respond to spikes in online activity promptly.
• Identify recurring feedback and community insights to aid Guest Experience reporting.
• Assist with influencer outreach activities, coordinate gifting, manage product seeding logistics, and prepare media resources.
• Help plan and execute brand activations and media events, handling guest lists, invitations, and supplier coordination.
• Generate regular reports on media coverage, community engagement, and sentiment, maintaining accurate databases and tools.

Qualifications and Experience

• Between one and three years of experience in social media, community management, or communications roles preferably in consumer brands, hospitality, or retail sectors.
• Completed tertiary education in Communication, Marketing, Public Relations, Media, or a closely related field.
• Thorough understanding of Instagram, TikTok, and Facebook communities beyond casual use.
• Ability to adopt a warm, witty, and adaptable communication style, balancing playfulness, empathy, and appropriate irreverence.
• Skill in transforming complaints into positive guest experiences and amplifying enthusiastic fans.
• Capable of managing high volumes of engagement calmly and efficiently without compromising tone or quality.
• Experience with social management or listening tools like Sprout Social, Hootsuite, or Brandwatch is a plus.

What You Will Gain

• Opportunity to work with one of Australia's fastest-growing restaurant chains and contribute to its evolving story.
• Meaningful career progression within a marketing team committed to skill development.
• Eligibility for annual short-term and long-term incentive schemes, including restricted shares vesting over three years.
• Up to five weeks of paid annual leave.
• Access to paid parental leave benefits.
• Potential to advance toward franchise ownership of a Guzman y Gomez restaurant.
• Work environment based in a vibrant office located in Surry Hills near Central Station.