Senior Executive - Social Analytics

Role Overview

The Senior Executive in Social Analytics and Community Management is tasked with harnessing social media analytics, reporting, community engagement, and social listening to support strategic business goals. This position transforms social media data into insightful reports, tracks brand health, handles customer interactions, and collaborates with multiple teams to improve customer experiences and optimize social media channels.

Key Responsibilities

• Compile, examine, and interpret social media data to develop weekly, monthly, campaign-specific, and ad hoc reports for various stakeholders.
• Monitor and report important organic and paid social media metrics such as Reach, Views, Engagement, Followers, Engagement Rate, and campaign effectiveness.
• Oversee management of dashboards and trackers related to campaigns, brand portfolios, influencer partnerships, and ongoing performance indicators.
• Provide data-driven strategic suggestions aimed at enhancing content performance, boosting audience interaction, and improving campaign results.
• Manage social media community engagement by responding promptly and maintaining the brand’s tone and customer service standards.
• Utilize social listening tools like Konnect Insights to track customer sentiment, emerging trends, competitor activities, and flag issues needing intervention.
• Collaborate closely with Marketing, Brand, Customer Support, and Operations teams to address customer inquiries, handle escalations, and ensure unified communication.
• Act as a liaison between Marketing and Customer Support for campaign briefs, response protocols, and communication updates.
• Assist in internal business performance reviews by providing detailed reporting, analysis, key takeaways, and actionable insights.
• Employ tools such as Excel, Google Sheets, Microsoft Office, and social analytics platforms to optimize reporting processes and workflows.

Knowledge, Skills, and Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or a closely related area.
• Between 1 to 4 years of experience in social media analytics, community management, digital marketing, or reporting roles.
• Demonstrated analytical capabilities along with experience in generating performance reports and managing dashboards.
• Preferably experienced in social listening platforms like Konnect Insights.
• Proficient in advanced Excel and Google Sheets functionalities; comfortable with Microsoft Office tools.
• Strong written communication, stakeholder engagement, and problem-solving skills.
• Capable of excelling in dynamic environments while handling multiple stakeholder expectations simultaneously.