Senior Creative Strategist - E-Commerce (100%)

About SHEKO

SHEKO is a Hamburg-based health and nutrition brand with a loyal customer base, offering products ranging from meal replacement shakes to multi-collagen and probiotics. Their loyal customers appreciate the effectiveness of the products and transparent communication rather than relying on algorithms. SHEKO products are available in stores like dm and Rossmann and are commonly found in many kitchens.

Role Overview

As the Senior Creative Strategist at SHEKO, you will elevate paid advertising from “good” to “scalable.” You will operate at the intersection of data, psychology, and creative insight, managing a 4-person creative team and overseeing the entire process of paid ads on platforms like Meta and TikTok—from strategy formulation to final briefs for concepts, copywriting, and production.

Key Responsibilities

• Lead and manage a creative team of four, fostering skill development, prioritizing the creative pipeline, and ensuring high-quality output.
• Develop creative angles, hooks, and narratives for advertising based on customer insights, competitive analysis, and performance data.
• Create clear and motivating briefs for internal creative and video teams as well as external User-Generated Content creators.
• Establish structured frameworks for creative testing, analyze performance data, and extract actionable insights.
• Craft scripts and copy for UGC videos, static ads, and carousels with a strong command of direct response and storytelling techniques.
• Conduct deep target audience and market analysis to translate consumer understanding into innovative creative concepts.
• Collaborate closely with media buyers, art direction, and product marketing teams.

Required Qualifications

• 3 to 5 years of experience in creative strategy, performance marketing, or paid social advertising, preferably within a D2C brand or e-commerce focused agency.
• Proven expertise with Meta Ads (Facebook/Instagram); experience with TikTok Ads is advantageous.
• Ability to interpret ad performance data to drive creative decision-making.
• Excellent written German skills capable of producing memorable hooks.
• Strong understanding of consumer psychology, including hooks, pain points, benefits, and social proof.

Desirable Skills

• Experience in health, beauty or fast-moving consumer goods industries.
• Familiarity with tools such as Meta Ads Manager, TikTok Ads Manager, Foreplay, Atria, or other creative intelligence platforms.
• Basic knowledge of A/B testing and concepts of statistical significance.

Benefits

• Real creative freedom within a fast-moving company featuring flat hierarchies and an open feedback culture.
• Personal and professional career development tailored to your goals.
• Collaborative and supportive team environment with a strong hands-on ethos.
• Modern office located in Hamburg-Winterhude near Alster, with a casual dress code.
• Basic office amenities including water, tea, coffee, shake flat, plus regular team events and memorable company parties.

Application Note

Interested candidates should submit their CV along with two to three examples of ads, hooks, or creative briefs they are proud of, explaining why they worked or what could be improved. Especially welcomed are applicants who are savvy online shoppers, attentive to product ingredients, and understand what makes a good hook truly outstanding.