Q-Commerce Ads Manager

About the Role

We are seeking an experienced Q-Commerce Ads Manager to lead our paid media strategies across leading quick commerce platforms including Blinkit, Zepto, Instamart, and BigBasket. This role focuses on enhancing brand visibility, boosting conversion rates, and driving profitable expansion within India’s rapidly evolving retail sector.

Key Responsibilities

• Design, implement, and refine sponsored listings, banner campaigns, and search advertisements on various q-commerce platforms.
• Efficiently manage advertising budgets and bids to achieve key performance indicators such as ROAS, ACOS, and share-of-voice.
• Improve both organic and paid discoverability by optimizing product listings and keyword strategies.
• Constantly monitor campaign performance metrics including ROAS, Customer Acquisition Cost (CAC), Marketing Efficiency Ratio (MER), and contribution margin, while preparing regular analytics dashboards.
• Collaborate with platform account managers to coordinate promotions, special deal days, and the introduction of new SKUs.
• Allocate advertising spend effectively across q-commerce, Meta/Google, and offline channels using a blended CAC approach rather than isolated ROAS metrics.
• Analyze competitor pricing strategies and shelf presence, and work alongside the design team to produce compelling creative assets.

Candidate Requirements

• Possess 2 to 5 years of experience in performance marketing or category management, specifically with hands-on engagement in q-commerce advertising.
• Strong understanding of advertising metrics including ROAS, ACOS, CAC, MER, and contribution margins.
• Proficiency in utilizing platform dashboards complemented by solid skills in Excel and Google Sheets for reporting purposes.
• Experience in the Direct-to-Consumer (D2C) or Fast-Moving Consumer Goods (FMCG) sectors is desirable.
• Demonstrated analytical capabilities and an ability to manage relationships with multiple stakeholders effectively.