Public Relations Manager

About the Role

We are looking for a skilled Public Relations Manager to drive integrated PR, influencer collaborations, and brand communications for a client operating in fashion, retail, or eCommerce sectors. This role is tailored for candidates who excel in dynamic consumer-centric settings and understand the synergy between traditional media, influencer marketing, and social media to enhance brand recognition.

Key Responsibilities

• Lead proactive media outreach efforts targeting fashion, retail, lifestyle, business, and consumer-focused publications.
• Establish and nurture relationships with editors, journalists, stylists, and essential industry figures.
• Create enticing media pitches, press materials, media kits, and communications for launches.
• Oversee editorial scheduling, monitor press coverage, and analyze communication performance.
• Spot timely stories to generate earned media and elevate brand presence.
• Manage influencer and celebrity gifting campaigns from conceptualization to completion and evaluation.
• Build and sustain partnerships with creators and brand advocates to foster genuine brand awareness.
• Collaborate with internal teams to support influencer campaigns, partnerships, and new product introductions.
• Track organic social media activity to find chances to boost brand exposure.
• Lead PR efforts for product launches, experiential events, pop-ups, fashion activations, and other industry gatherings.
• Coordinate press and influencer participation along with onsite media management.
• Support creation of real-time content and earned media related to brand events.
• Work closely with Marketing, Social, Creative, and eCommerce departments for holistic campaign delivery.
• Manage incoming media queries and partnership requests.
• Collaborate with agencies and external vendors to implement PR initiatives.
• Monitor campaign outcomes and deliver frequent reports with strategic insights and recommendations.

Qualifications

• Minimum of four years' experience in public relations, preferably within a PR agency or in-house role supporting fashion, retail, or lifestyle brands, especially within DTC eCommerce or consumer sectors.
• Demonstrated ability to develop media strategies and secure earned media placements.
• Strong grasp of how PR integrates with influencer marketing, social media, and digital storytelling for brands.
• Preferably established media contacts within fashion, lifestyle, beauty, or retail outlets.
• Experienced in managing influencer partnerships, gifting programs, and product launches.
• Excellent communication skills, both written and oral, with strong pitching and storytelling talent.
• Highly organized, capable of managing multiple projects in a fast-moving environment.
• Additional experience supporting retail, fashion, or consumer brand activations is advantageous.