Public Relations Assistant

About Skechers

Based in Southern California, Skechers is a globally recognized lifestyle brand known as the Comfort Technology Company®. With over three decades of innovation, they create stylish and quality footwear, apparel, and accessories that cater to men, women, and children worldwide. Their product line embodies comfort and value, serving customers through various retail and online outlets.

Role Overview

The Public Relations Assistant will provide vital support to the PR team by handling a diverse set of responsibilities including media monitoring, administration of press sample inventory, event coordination, influencer and media relations, and budget organization. This position is essential for maintaining the smooth operation and organizational effectiveness of the PR department while offering opportunities to gain experience in corporate PR functions and brand storytelling.

Key Responsibilities

• Maintain and update multiple PR calendars covering various categories such as lifestyle, philanthropic activities, ambassadors, and athletes.
• Assist with PR budget tracking and allocating quarterly funds for brand integration initiatives.
• Monitor daily media coverage, compile press reports, and manage archives of print, digital, and broadcast press placements.
• Handle press sample requests by logging, shipping, and managing inventory meticulously.
• Support planning and execution of numerous events such as adoption campaigns, product launch press events, ambassador appearances, philanthropic projects, and brand collaborations including venue coordination and scheduling.
• Coordinate mailings for influencer, media, and ambassador outreach, and maintain updated contact lists.
• Provide administrative assistance including managing press materials, processing invoices, purchasing publications, and supporting graphics requests.
• Prepare meeting agendas, document recaps, and facilitate internal communications with marketing, product, digital, and social teams.
• Carry out additional assignments as required to support departmental objectives.

Qualifications

• Bachelor’s degree preferred, especially with a focus on Marketing, Public Relations, or Communications.
• Ability to work on-site at the Skechers headquarters located in Manhattan Beach, California.
• Strong interest in public relations, fashion, lifestyle, and consumer products sectors.
• Excellent organizational skills with aptitude for multitasking in a fast-paced environment.
• Proficient verbal and written communication capabilities.
• Experienced with Microsoft Office applications and media monitoring technologies.
• Understanding of social media platforms and influencer marketing techniques.
• Detail-oriented, proactive problem solver with creativity and teamwork skills.

Compensation

The role offers an hourly wage ranging between $27 and $30 USD.

Equal Opportunity and Accommodation

Skechers is an equal opportunity employer committed to a diverse, inclusive, and respectful workplace. Employment decisions are made without discrimination based on legally protected characteristics. Reasonable accommodations are available for applicants with disabilities upon request.