Product Owner

About DAC

DAC is a leading global performance media agency specializing in SEO, paid media, creative production, analytics, and local optimization. Harnessing AI, data analytics, and creativity, we develop integrated marketing campaigns that engage audiences worldwide and at localized levels.

Position Summary

The Product Owner serves as the primary stakeholder for the product, responsible for bridging customer and client requirements with business product strategy. This role involves translating those insights into actionable product features for the development team. The Product Owner must have a clear product vision aligned closely with DAC's broader strategy and roadmap, working in conjunction with the Product Team and overseeing success metrics, backlog prioritization, and collaboration across business and technical stakeholders.

Key Responsibilities

• Oversee product initiatives from conception through design, production, testing, forecasting, marketing, support, and end-of-life stages.
• Work collaboratively with internal teams to define product requirements.
• Act as the representative for both user and business interests.
• Continuously measure and optimize product outcomes.
• Develop and convey product goals and strategies based on business product vision to relevant teams.
• Manage multiple projects and shifting priorities effectively in a dynamic environment.
• Partner with technical and marketing teams to convert business needs into user stories for development.
• Engage with project management and technical leads for setting scope and priorities during sprint planning and development cycles.
• Coordinate with UX designers to develop product features and user interfaces.
• Possess a comprehensive understanding of customer experience integration and related dependencies.
• Deliver and communicate product requirements clearly to stakeholders and partners.
• Coordinate product feature releases including user acceptance testing, documentation, training, and client notifications.
• Work cross-functionally with business partners and manage stakeholder relationships.
• Maintain and prioritize backlogs of user stories, epics, and themes to maximize business value and roadmap alignment.
• Collaborate across departments to ensure successful product launches.
• Support digital product maintenance by resolving issues from trouble tickets within product scope.
• Ensure backlog prioritization aligns with organizational strategy and product roadmap.
• Assist with product roadmap development and business case creation.
• Identify challenges and opportunities, proposing effective solutions.

Required Qualifications and Experience

• 3 to 5 years of experience in product strategy roles.
• 5 to 7 years in coding, business analysis, or project management capacities.
• Familiarity with Agile methodologies; understanding of the Product Owner role is advantageous.
• Certification as a Scrum Product Owner (CSPO) is preferred but not mandatory.
• Strong skills in communication and active listening.
• Proven digital domain expertise and experience.

Employee Benefits and Work Environment

• Opportunity for professional development working with leading clients and innovative tools in performance marketing.
• Inclusive, transparent, and collaborative corporate culture within a global organization.
• Competitive salary with comprehensive health benefits including dental, vision, life, disability, and retirement plans.
• Generous paid time off, wellness programs, and parental leave policies.
• Support for ongoing learning, tuition assistance, and employee assistance services.
• A casual, supportive, and cooperative work atmosphere.

Additional Information and Terms

This position is headquartered in Toronto, Ontario, Canada and requires onsite presence three days per week; fully remote work is not available. DAC is committed to equal employment opportunities and accommodating applicants requiring assistance during the selection process. Compensation varies based on factors such as location, individual qualifications, and organizational considerations, with an expected salary range of 95000 to 105000 USD. This summary serves as a guideline on duties and qualifications and may be subject to change based on business needs.