Paid Media Specialist - Ecommerce Private Equity

About Ecomma

Ecomma is an expanding private equity firm specializing in acquiring ecommerce brands globally. Our expertise lies in value creation through strategic investments, operational efficiency using best practices and a knowledgeable team, sustainable long-term growth, and crafting data-driven marketing tactics to maximize outreach and conversions.

Why Work With Us

• Contributing to top-tier brands that have impactful global presence.
• Recognizing the measurable outcomes of our specialized skills.
• Engagement with senior executives and prominent ecommerce enterprises.
• Opportunity to grow professionally within a forward-thinking industry and company.
• Enjoy a lively work environment with engaging team events.
• Attractive compensation including performance bonuses.

Role Overview

As a Paid Media Specialist, you will be pivotal in managing paid marketing efforts for our ecommerce brands across Europe, North America, and the MENA region. Your responsibilities will include planning, execution, and optimization of paid campaigns mainly on Google and Meta platforms.

Key Responsibilities

• Administer Google Search, Shopping, Performance Max, Display, YouTube, and social campaigns on Meta, TikTok, Snapchat, and Pinterest.
• Optimize bidding strategies, budgets, audience targeting, creative assets, and keywords.
• Track KPIs, improve return on ad spend (ROAS) and cost per acquisition (CPA).
• Conduct A/B testing and develop audience segments.
• Analyze performance data via Shopify, GA4, Google Ads, and Meta Ads Manager.
• Manage campaign finances and create reports.
• Collaborate cross-functionally with Ecommerce, CRM, SEO, Creative, and Analytics teams.
• Recommend enhancements and automation in campaigns.

Essential Qualifications & Experience

• 2 to 5 years’ experience in paid media roles.
• Proficient with Google Ads and social media advertising platforms.
• Strong understanding of Shopify and Google Analytics 4.
• Experience running ecommerce marketing campaigns.
• Excellent analytical capabilities and organizational skills.

Desirable Skills

• Experience managing international marketing campaigns.
• Knowledge of Google Tag Manager and broad social media advertising.
• Expertise in feed optimization.
• Familiarity with AI tools like ChatGPT, Claude, and others to enhance campaign management, reporting, ad copy creation, and data evaluation.
• Proactive in adopting emerging artificial intelligence technologies.

Compensation & Benefits

• Monthly salary ranging from AED 6,000 to 8,000 plus performance-based bonuses.
• Comprehensive health insurance coverage.
• 30 days of paid leave along with holiday schedule.
• Culture centered on performance with ongoing on-the-job training.
• Professional growth opportunities and possibilities for career progression.
• Dynamic and international workplace fostering teamwork.

Additional Information

This role expects immediate hiring of the suitable candidate. English language proficiency is mandatory. Flexible working hours are allowed as Ecomma promotes a results-oriented environment beyond typical 9-5 schedules. Interested applicants should send a motivation letter and CV addressed to the job title. If you know someone else better suited, referrals are greatly appreciated.