National Sales Manager U.S.

About Versele

Versele stands as a rapidly expanding international frontrunner in premium nutrition and care solutions tailored for performance animals and pets. Originating in Belgium, the organization runs 10 production centers spanning three continents and caters to clientele across more than 85 nations globally. Within the U.S., Versele is amplifying its expansion by managing a diverse brand portfolio: Versele, Higgins, Cavalor, and Roudybush.

• Versele and Higgins, based in Miami, FL, focus on delivering top-tier, natural nutritional products for birds, small animals, and pigeons, with a significant footprint in specialty retail channels.
• Cavalor, located in Dalton, GA, offers premium equine products renowned worldwide for advanced horse nutrition and care expertise.
• Roudybush, hailing from Sacramento, CA, is a respected brand offering scientifically developed avian nutrition, favored among companion bird owners, breeders, veterinarians, and specialty retailers.

With robust brand recognition, quality offerings, and substantial market growth potential, Versele provides an exciting avenue to foster growth and strengthen market dominance across key U.S. sales channels.

Role & Responsibilities

• Develop and implement the U.S. sales strategy targeting specialty retail, key accounts, farm/feed channels, and e-commerce, in alignment with global goals.
• Convert strategic objectives into precise sales goals, channel-specific plans, and clear action plans for the sales team.
• Lead, mentor, and nurture a team exceeding 10 sales professionals, fostering a performance-driven and accountable organizational culture.
• Manage and enhance CRM system utilization to maintain accurate sales pipelines, data quality, and generate actionable insights for sales optimization.
• Maintain ownership of relationships with national key accounts and strategic partners.
• Promote expansion of distribution, enhance shelf visibility, and boost online presence to assure strong execution both in-store and on digital platforms.
• Discover and capitalize on new business opportunities across different channels and customer segments.
• Examine sales data, market trends, and competition to refine pricing, assortment, and channel approaches.
• Collaborate effectively with trade marketing, supply chain, and finance teams to ensure smooth and aligned commercial delivery.
• Conduct sales meetings, lead forecasting processes, and prepare business reviews engaging both internal and external stakeholders.

Personal Attributes

• Effective leader skilled in managing and scaling sales teams.
• Driven by results with a strong commitment to sustainable business growth.
• Strategic mindset capable of integrating long-term vision with practical execution.
• Commercially astute with excellent negotiation and influencing skills at key account customer levels.
• Entrepreneurial spirit; proactive in structuring processes while pursuing growth opportunities.
• Strong analytical ability with capability to translate data into actionable strategies.
• High level of responsibility, accountability, and resilience under pressure.
• Excellent communication skills, adept at aligning teams both internally and with external partners.
• Customer-oriented with profound understanding of retail and e-commerce market dynamics.

Qualifications

• Over 10 years of proven success in B2B FMCG sales with notable evidence of driving growth.
• Demonstrated experience in leading and developing effective sales teams.
• Deep expertise in Key Account Management and managing specialty retail and e-commerce channels.
• Background in pet food, animal nutrition, or related FMCG sectors is highly desirable.
• Master's degree in business, sales, marketing, or relevant disciplines.
• Excellent communication and stakeholder engagement capabilities.
• Strong command of CRM platforms, Microsoft Excel, and sales analytics tools.
• Located in Miami, USA.

Compensation and Benefits

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and vision insurance coverage alongside a 401(K) contribution plan.
• Reimbursement for business travel expenses.
• Direct reporting line to the general manager.