Marketing Generalist

About VisioLab

VisioLab is an AI-driven self-checkout platform serving high-volume venues such as stadiums, arenas, university cafeterias, and corporate campuses. Founded in 2019 with headquarters in Osnabrück and a US office in Boston, VisioLab operates over 400 systems across three continents. Our clientele includes prominent teams from the NFL, NBA, MLS, and NHL, delivering faster service to millions annually.

Role Overview

As a Marketing Generalist at VisioLab, you will operate at the intersection of sports, hospitality, and innovative technology. Your mission is to become the face of VisioLab in the US market by managing trade show presence, creating impactful content, and driving integrated marketing campaigns that resonate with sports and hospitality decision-makers.

Key Responsibilities

• Organize and represent VisioLab at US-based industry events and trade shows from initial preparation through execution to follow-up activities.
• Develop and oversee marketing content targeting venue operators, food and beverage directors, and franchise decision-makers.
• Coordinate and lead case study interviews, transforming customer experiences into compelling marketing materials.
• Execute account-based marketing initiatives in partnership with sales teams and company founders.
• Collaborate closely with the founding team to translate strategic plans into effective market actions within the US.
• Analyze and monitor marketing channel performance, continuously refining tactics to enhance effectiveness.

Candidate Profile

• Possess 2 to 5 years of marketing experience, preferably within sports, entertainment, hospitality, or venue-centric sectors.
• Exceptional storytelling ability, skilled at making complex technological solutions engaging and relevant to the US sports audience.
• Practical expertise across diverse marketing channels including events, content creation, email marketing, paid campaigns, and account-based marketing.
• In-depth understanding of the US sports and hospitality culture, buyer profiles, and communication nuances.
• Proficiency in contemporary marketing platforms such as HubSpot, marketing automation tools, paid advertising outlets, and analytics software.
• A proactive mindset, capable of rapidly executing and iterating marketing efforts without awaiting extensive approvals.
• Experience or comfort working as an intermediary between a European headquarters and an emergent US team environment.

What We Offer

• Flat company hierarchy providing direct access to the founding team.
• Culture characterized by high trust, minimal politics, and quick decision-making.
• On-site work location in Boston, playing a vital role in building the core of our US team.
• Opportunities to visit prominent sporting venues associated with the NFL, NBA, and NHL as a job component.
• Competitive compensation package.
• Health Reimbursement Account (HRA) benefits with contributions toward your health insurance plan.
• Work with a product that operates in some of the world’s most iconic arenas and is growing rapidly.