Marketing Director

About PTL ONE

PTL ONE is a longstanding distributor and brand owner servicing hospitality and travel sectors including hotels, resorts, airports, cruise lines, and specialty retailers across North America and globally. Their extensive portfolio includes suncare, eyewear, electronics, travel essentials, snacks, and remedies, among others. With over 43 years of organic growth driven by strong relationships, PTL ONE is now focused on modernizing its marketing approach.

Role Summary and Mission

The Marketing Director will construct and lead a dynamic marketing operation that clearly defines PTL ONE's brand identity while driving growth through targeted demand generation efforts. The role requires developing cohesive strategies from ownership's vision and elevating the marketing function to deliver a consistent, high-quality brand presence to business customers.

Key Responsibilities

• Architect and safeguard a distinct PTL ONE brand and messaging aligned with company values across all customer interactions.
• Develop annual marketing strategies with clear priorities, budgets, and metrics, communicating value propositions for varied audience segments including vendors and customers.
• Design integrated campaigns to build awareness and qualified sales pipeline using both digital and traditional channels.
• Manage email marketing tactics including segmentation, newsletters, automated workflows, and product promotions.
• Supervise PTL ONE's social media presence on LinkedIn, Facebook, Instagram, YouTube, and emerging platforms.
• Direct website strategy encompassing SEO, landing pages, educational content, sales materials, video, and customer case studies.
• Establish and execute an AI Search Visibility strategy to optimize PTL ONE's discoverability on AI-powered platforms such as ChatGPT and Google AI.
• Handle complete trade show marketing—from pre-event promotions and booth design to onsite branding and post-event follow-up to project a Fortune 500 caliber presence.
• Lead and develop internal design teams and manage external creative partners, ensuring quality, timelines, and budget adherence.
• Collaborate cross-functionally with ownership, sales, customer service, purchasing, and operations, effectively managing diverse stakeholder relationships.
• Set up marketing workflows, calendars, approval processes, asset management, and performance reporting systems.
• Implement and optimize tools including CRM, marketing automation, analytics, and attribution to facilitate scalable marketing efforts.
• Leverage data analytics to guide investment decisions, enhance marketing execution, and report outcomes to leadership.

Indicators of Success

• Increased engagement and growth in qualified audiences accompanied by a consistent, elevated brand reputation.
• Measured growth in marketing-originated leads, sales opportunities, and pipeline contributions.
• Improved digital metrics such as website traffic, conversion rates, email engagement, and content performance.
• Effective trade show execution evidenced by quality interactions, pipeline influence, and successful follow-up.
• Timely, on-budget delivery of initiatives with high standards of quality.
• Clear and insightful reporting demonstrating marketing's impact on business outcomes.

Candidate Profile

• At least 7 years of progressive marketing experience in B2B contexts, especially within CPG, wholesale distribution, or related consumer product sectors.
• Proven track record creating and implementing marketing strategies that go beyond task execution.
• Experience managing creative teams and external agencies to produce high-caliber creative output.
• Proficient in brand positioning, email campaigns, social media management, website optimization, CRM, marketing automation, and analytics tools.
• Hands-on knowledge of planning and executing trade shows and customer events.
• Excellent project management, communication, budgeting, and accountability capabilities.
• Portfolio showcasing strategic thinking and exceptional creative execution standards.

Ideal Traits

The successful candidate is highly motivated, innovative, and solution-oriented with a passion for building impactful marketing functions. They are adept at handling ambiguity, working collaboratively across diverse teams, and maintaining high standards without settling for mediocrity.

Compensation and Benefits

• Competitive base salary ranging from $100,000 to $250,000+ dependent on experience and leadership scope.
• Performance-based bonuses aligned with company growth and marketing influence goals.
• Comprehensive health insurance and paid time off benefits.
• Opportunity to establish and direct the company's marketing division with direct access to ownership.
• Long-term leadership potential within a stable company known for its employee loyalty.

Location and Application

This role is based onsite in Fort Lauderdale, Florida. Applicants should submit a résumé plus a brief description of a B2B marketing initiative they led, highlighting outcomes and business impact. PTL ONE values qualifications and capabilities in considering all candidates.