Marketing Assistant

About Sydney City Toyota & Sydney City Lexus

Sydney City Toyota & Sydney City Lexus are prominent automotive dealerships located across three sites in Sydney, employing approximately 300 team members. The dealerships specialize in the sale of Toyota and Lexus vehicles, offering flexible financing options, exceptional servicing by skilled professionals, genuine parts, and fleet services nationwide. Known for their focus on customer satisfaction, their service department is highly advanced and capable of servicing most vehicle makes and models.

Role Overview

The Marketing Assistant position is a full-time onsite role based in Waterloo, NSW. The person in this role supports all marketing operations and initiatives for Sydney City Toyota and Sydney City Lexus dealerships throughout Sydney. This includes managing promotional campaign coordination, assisting with both digital and traditional marketing efforts, and updating materials used across multiple channels. Responsibilities extend to performing basic market research, preparing reports on marketing campaign outcomes, and ensuring brand coherence in communications.

Key Responsibilities

• Coordinate daily marketing operations and promotional campaigns.
• Support digital and traditional marketing projects.
• Conduct market research and analyze campaign performance data.
• Maintain consistent brand messaging across dealership communications.
• Collaborate with sales and customer service teams to aid event management, lead generation, and customer engagement strategies.
• Administer marketing databases and track inventory of marketing materials.
• Communicate with external suppliers and stakeholders as needed.

Qualifications and Skills

• Strong verbal and written communication skills, capable of effective collaboration internally and externally.
• Ability to carry out market research and interpret basic data to support marketing initiatives.
• Customer service experience with an emphasis on fostering positive customer relationships and marketing campaign support.
• Basic understanding of sales principles and dealership operations related to lead generation.
• Relevant tertiary education or studies in Marketing, Communications, Business, or equivalent practical experience.
• Proficiency in Microsoft Office and social media platforms; familiarity with CRM or email marketing tools is advantageous.
• Excellent organizational skills with attention to detail and multitasking capability in a dynamic environment.
• Enthusiasm for the automotive sector with a desire to learn about Toyota products, services, and brand guidelines.