Manager, Paid & Retail Media

About e.l.f. Beauty, Inc.

e.l.f. Beauty, Inc. champions clean, cruelty-free beauty products with exceptional value, driving the expansion of its core brand e.l.f. Cosmetics since 2004. Its portfolio encompasses e.l.f. Cosmetics, e.l.f. SKIN, Well People (plant-powered clean beauty), Naturium (clinical yet accessible skincare), and rhode skin, crafted by Hailey Rhode Bieber to nurture diverse skin types with potent ingredients. Achieving $1.6 billion in net sales in fiscal year 26 and consistently growing for 29 consecutive quarters, the company ranks as the #2 mass cosmetics brand in the US and the fastest growing among the top five. Employment benefits include competitive salaries, bonus eligibility with a historical average of 200% target payout, equity, flexible time off, half-day Fridays year-round, and a hybrid in-office and remote work schedule.

Role Overview

The Media Manager will collaborate closely with agencies and internal teams across brand marketing, integrated marketing, commerce, international, and finance to design and implement paid media strategies that enhance brand visibility and deliver measurable ROI across digital and retail channels. This role handles the daily execution and optimization of paid media, ensuring alignment with key business objectives and exploring new growth opportunities.

Key Responsibilities

• Design and implement paid media plans aligned with brand and commercial goals for e.l.f. Beauty and retail partners.
• Work with media agencies to develop tactical plans, optimize campaigns, and evaluate new platforms for growth.
• Coordinate with cross-functional teams (Brand, Integrated Marketing, Commerce, Sales, International) to ensure media efforts support business campaigns.
• Create detailed campaign briefs incorporating media best practices and data-driven insights.
• Stay informed on market trends and identify opportunities to enhance performance and growth.
• Manage day-to-day campaign execution across multiple channels and markets with agency partners.
• Oversee media budgets, forecasts, purchase orders, and billing to maintain spending efficiency and accuracy.
• Collaborate with agencies and vendors to maximize ROI through continuous optimization and testing.
• Partner with analytics teams to measure campaign effectiveness and adjust strategies accordingly.
• Prepare and present regular performance reports with actionable insights for stakeholders.

Qualifications

• Bachelor’s degree is mandatory.
• Minimum 5 years of paid media experience with a background in agency settings.
• Demonstrated expertise in Affiliate, Paid Search, Shopping, Paid Social, and Display advertising.
• Experience managing retail media accounts on platforms like Amazon Ads, Criteo, Roundel, Walmart Connect, etc.
• Practical knowledge in planning and executing campaigns on Google, Meta, TikTok, Snap, Pinterest, Reddit, Out-of-Home, and TV channels.
• Strong digital marketing background including Sem, Social Commerce (e.g., TikTok Shop, Affiliate), and retail media ads.
• Advanced analytical skills that convert data into strategic business decisions.
• Proficiency in Microsoft Excel at intermediate to advanced levels.
• Creative discernment with focus on brand integrity and high-quality campaign delivery.
• Excellent problem-solving skills suited for dynamic work environments.
• Self-driven with capability to manage diverse priorities independently.
• Effective presenter who can communicate data-driven insights to diverse audiences.
• Team-oriented, promoting continuous learning and innovation.
• Forward-thinking with a passion for experimentations and growth initiatives.

Compensation and Benefits

The stated base salary range is accompanied by an annual company performance bonus (up to twice the target under e.l.f.'s bonus program), equity, and various benefits including medical, dental, vision insurance, retirement savings plan, gender-neutral parental leave, and unlimited paid time off. Compensation varies depending on geography, experience, skills, and qualifications. Salary components are subject to change at the company’s discretion.

Additional Information

This description provides a general overview of job duties and is not exhaustive. Duties may be adjusted by supervisors as needed. The company respects applicant privacy and uses AI tools to support hiring processes without replacing human decision-making. For more data privacy information, applicants can contact the company directly.