Manager, Film & Series Marketing - India

About the Company

The company is a global entertainment platform with more than 300 million paid memberships across over 190 countries. Its service spans TV series, films, and games across many genres and languages, and members can watch whenever and wherever they choose, with the flexibility to pause, resume, or change plans at any time.

Its marketing philosophy is built around challenging convention, breaking category norms, and creating culturally relevant campaigns that generate conversation and leave a lasting impact. In India, the business has grown into a premium streaming service since launching in 2016, and the team continues to focus on becoming an even more essential part of Indian consumers’ entertainment lives.

This is a strong opportunity for a creative marketer who wants to help shape launch and growth campaigns for titles, talent, and the brand in a fast-moving environment.

Role Overview

This position is for a marketer who can lead and contribute to the planning, execution, and management of integrated 360-degree campaigns for films and series. The role is based in Mumbai and sits within a compact, agile marketing team, working closely with content, communications, and other internal functions to deliver campaigns that bring together creative thinking and media strategy from start to finish. The role reports to the Director of Films and Series Marketing, India.

Key Responsibilities

The selected candidate will be responsible for owning full-funnel marketing campaigns for original films and series, with a focus on building excitement, audience connection, and fandom.

• Drive end-to-end launch campaigns, including strategy, media planning, execution, optimization, and performance review.
• Shape creative direction, title positioning, campaign structure, brief development, asset planning, and placement strategy across multiple channels.
• Manage a broad mix of campaign formats such as trailers and AV, digital, social, print, out-of-home, activations, stunts, guerrilla ideas, and similar approaches.
• Develop media strategy, oversee marketing shoots, handle budgets, coordinate talent, and work with external agencies.
• Partner with creative and media agencies to identify effective media choices, placements, and ad formats that create cohesive campaigns.
• Collaborate with internal teams and marcomms partners to ensure campaign ownership and alignment across content, brand, social, publicity, communications, product, partnerships, and related teams.

Candidate Profile

The right person for this role is expected to bring a strong mix of creativity, strategic thinking, operational discipline, and cultural awareness.

• Demonstrated ability to build standout creative work and launch 360-degree campaigns for premium brands or entertainment properties.
• Comfort with balancing data-led decision-making and bold creative vision.
• Ability to define a media strategy and manage large media budgets responsibly across paid and idea-driven programs.
• Strong awareness of local and global pop culture, along with a genuine passion for entertainment.
• Experience working in a fast-paced, multi-dimensional environment with sound judgment, emotional intelligence, and intellectual curiosity.
• Capability to influence stakeholders, motivate teams, and align people around a common objective.
• Excellent spoken and written communication skills.
• Ability to juggle several urgent projects independently while also collaborating across many teams.
• Entrepreneurial mindset and readiness to thrive in a distinctive company culture.

Qualifications

The role calls for 12 or more years of relevant experience in entertainment marketing, studio or network marketing, global lifestyle or digital-first brands, or a creative agency, with preference for candidates who have worked in the entertainment space.

Strong knowledge of media planning and strategy across print, television, out-of-home, social, and digital channels is required. Applicants should also be comfortable using marketing and media analytics to test, measure, and improve campaign performance.

Equal Opportunity and Accommodation

The organization values inclusion and aims to provide a thoughtful interview experience for every candidate. If an accommodation or adjustment is needed during hiring for a disability or any other reason, the candidate may request support through the recruiting contact.

The employer is committed to equal opportunity and welcomes diversity in all forms. Hiring decisions are made without discrimination based on race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.