Influencer Manager

Company Overview

We are a global IT firm developing digital privacy and identity protection products for the US market. Our solutions help users remove personal data from numerous data brokers and safeguard against identity theft, scam calls, and subscription fraud. We compete with companies like DeleteMe, Incogni, Optery, and Aura in a market where trust from privacy creators on platforms such as YouTube, Substack, podcasts, and TikTok cannot be purchased by traditional advertising channels.

Role Summary

This role is not about casually reaching out to a few influencers daily and waiting for replies. Instead, it involves strategically mapping the privacy and security creator ecosystem across US platforms, automating influencer discovery and outreach with AI, negotiating with creators at a strategic level, managing ongoing ambassador partnerships, and handling quick TikTok creator deals. The primary aim is to ensure the influencer channel consistently generates new paying customers with predictable acquisition costs and ROI.

Key Responsibilities

• Identify and maintain a comprehensive database of privacy, security, finance, and tech influencers across multiple platforms including YouTube, TikTok, Twitter, LinkedIn, Substack, podcasts, and Instagram, regularly updated with AI tools.
• Manage two operational tracks: High-touch creators (YouTube, podcasts, newsletters) with customized sponsored content and ambassador programs, and volume-focused quick content creators (TikTok, YouTube Shorts) with standardized offers and high-volume pipeline management.
• Conduct personalized outreach and negotiations with creators via email, LinkedIn, Twitter DMs, and TikTok DMs, preparing tailored proposals, managing contracts and payments.
• Establish and maintain Clearnym's presence on at least one influencer marketplace platform; regularly post open campaigns and evaluate creator applications.
• Coordinate influencer campaigns by preparing content briefs, overseeing PR with the founder, tracking publication timing, and analyzing campaign performance metrics including views, clicks, conversions, and ROI.
• Develop long-term ambassador partnerships offering exclusive codes, revenue shares, and product collaborations, while fostering ongoing creator relationships.
• Own operational metrics for the influencer channel, reporting CPA, conversion rates, ROI, active partnerships, and TikTok quickies pipeline to the Growth Manager.
• Leverage AI and automation tools for discovery (Modash, Heepsy, Apify), contact enrichment (Clay), personalized pitch generation (Claude/GPT), pipeline automation (n8n/Make), audience quality assessment, and brand mention monitoring.

Qualifications

• Minimum three years of influencer marketing experience with B2C SaaS, D2C, or consumer technology products.
• Proven expertise managing creators across platforms, particularly YouTube and TikTok.
• Experience building or significantly scaling influencer programs with measurable results and ROI.
• Strong negotiation and relationship management capabilities.
• Able to efficiently handle both high-touch (10-30 creators) and volume (50+ TikTok creators) initiatives simultaneously.
• Proficient in English at upper-intermediate level or higher as the role involves working closely with US creators.
• Advanced familiarity with AI tools for influencer discovery, outreach, and automation, essential for success in this role.

Preferred Extras

• Experience in privacy, security, identity protection, VPN, or password manager sectors.
• Existing network within US privacy, security, or finance influencer communities.
• Background in managing long-term ambassador programs beyond one-off sponsored posts.
• Knowledge of US FTC disclosure regulations for sponsored content.
• Experience with podcast networks such as Megaphone or Acast.
• Expertise in TikTok creator management.
• Technical skills for building custom discovery pipelines using tools like Apify, Python, or no-code platforms.

Work Conditions

• Remote working arrangement with flexible hours.
• 24 paid vacation days annually.
• Company-funded budget for tools and creator payments.
• Access to and funding for necessary AI and influencer management platforms including Modash, Clay, HeyReach, and Apify.