Head of Growth Marketing

Role overview

CoreVitals is looking for a Head of Growth Marketing to shape and accelerate the company’s customer acquisition and retention efforts. The role centres on building and optimising multi-channel growth programs, with the strongest emphasis on Meta and paid social, alongside influencers and owned channels. The ideal person will combine compelling brand storytelling with rigorous performance analysis to bring in, engage, and convert customers.

This is a practical, high-ownership position suited to someone who can think strategically while also staying close to execution. You should be equally comfortable developing creative angles, writing persuasive ad copy, interpreting performance data, and improving key metrics such as CAC, LTV, and brand resonance.

What you will do

• Take ownership of the paid social growth system, including creative direction, testing, and scale across Meta and newer platforms such as TikTok, YouTube, and Pinterest.
• Build and run full-funnel campaigns that bring together narrative, creative experimentation, and data-led decision-making.
• Draft and polish ad copy, hooks, and campaign messages that clearly communicate the brand mission and encourage action.
• Shape campaign storytelling and messaging so it stays consistent across ads, landing pages, email, and social channels.
• Work closely with creative and product teams to strengthen the brand story and improve the experience after the click.
• Coordinate influencer and creator partnerships and fold them into wider growth initiatives.
• Run disciplined experiments across channels, creative concepts, and audience groups to identify repeatable growth opportunities.
• Review performance results, surface insights, and turn findings into practical next steps.

What the role calls for

• At least 5 years of experience in growth marketing or performance-focused brand marketing.
• Strong hands-on experience with Meta and social advertising, ideally across several verticals, with evidence of scaling campaigns profitably and delivering measurable growth.
• A solid understanding of creative strategy, campaign architecture, and copywriting.
• Background in D2C, e-commerce, or health-tech growth.
• Comfort with funnel building, landing page improvement, and conversion testing.
• Ability to think analytically without losing sight of the creative story.
• Good understanding of customer behaviour, conversion funnels, and lifecycle marketing.
• Experience working across creative, product, and data teams to drive measurable results.

Additional information

This position is based in the London Area, United Kingdom and is an in-person role.

The company is focused on proactive health and is building a brand designed to redefine how customers think about it.