Growth Marketing Lead - Consumer App Channels

Position Overview

This role is for a Growth Marketing Lead focused on Consumer App Channels based in Ireland. The position involves driving worldwide user acquisition for a fast-expanding consumer app through inventive marketing techniques and strategic collaborations. The incumbent will lead the creation and execution of impactful growth strategies that blend creativity, data-driven insights, and experimental approaches.

Key Responsibilities

• Formulate and scale acquisition strategies through partnerships, integrated marketing campaigns, and innovative distribution channels.
• Build and grow strategic consumer partnerships to increase user acquisition.
• Design and run integrated marketing programs across various platforms including partnerships, paid media, email, social media, out-of-home advertising, PR, and product channels.
• Enhance existing partnership initiatives and explore new customer acquisition opportunities.
• Identify and develop new distribution platforms in loyalty, retail, education, travel, commerce, and other sectors.
• Develop attractive bundled offers and value propositions to boost product adoption.
• Manage end-to-end co-marketing campaigns, covering planning, creative creation, execution, and performance evaluation.
• Craft compelling campaign messaging, landing page copy, email marketing content, and customer communications.
• Collaborate closely with design teams to create high-quality creative materials that align with brand standards.
• Track and optimize campaign effectiveness using growth indicators such as attribution, customer acquisition cost, lifetime value, retention, return on ad spend, and incrementality.
• Constantly test, analyze, and refine acquisition methods to enhance sustainable growth.

Candidate Profile and Requirements

• Minimum of 5 years’ experience in growth marketing, partnership marketing, consumer marketing, or integrated marketing roles.
• Demonstrated success in building and scaling partnership programs that deliver measurable customer acquisition.
• Strong grasp of growth metrics including attribution models, experimentation, incrementality, ROAS, and performance data analysis.
• Excellent copywriting capabilities for creating engaging and high-conversion marketing content.
• Sound creative judgement paired with effective collaboration skills with design and creative teams.
• Outstanding project management proficiency managing multiple initiatives at once.
• Ability to combine strategic planning with hands-on campaign execution.
• Analytical mindset with experience using data to enhance marketing outcomes.
• Excellent communication and teamwork skills across cross-functional groups.
• Passion for consumer tech, AI-driven products, and cutting-edge marketing strategies.

Additional Beneficial Experience

• Expertise in lifecycle marketing and customer loyalty programs.
• Background in performance marketing and affiliate marketing.
• Experience identifying and scaling unconventional acquisition channels.
• Previous engagement in high-growth tech companies or digital consumer products.

Benefits

• Fully remote work setup with flexibility throughout Europe.
• Chance to contribute to a fast-growing AI-powered global consumer product.
• Annual stipend for professional development.
• Annual travel stipend for in-person team collaboration.
• Company-wide international annual off-site events.
• Monthly co-working allowance for remote employees.
• Cultured environment that values autonomy, impact, innovation, and quick execution.
• Opportunities for ongoing career advancement and cross-department collaboration.

Additional Information

This opportunity is managed by a partner company responsible for applications and subsequent processes. The recruitment leverages AI technology to ensure objective and swift candidate matching. The final hiring decisions and next steps are conducted internally by the partner company. Personal data is handled in compliance with relevant GDPR regulations with the possibility to exercise data rights anytime. Use of AI tools aids the process but does not replace human decisions.