Founding Growth Marketer

Role Overview

Join an innovative, early-stage AI SaaS startup as its inaugural marketing hire and lead the entire growth function. Collaborate closely with the founding team to develop the growth engine from zero, covering strategy, positioning, and hands-on implementation across SEO, paid advertising, content, and public relations. This position is pivotal for defining the company's narrative and accelerating initial commercial success.

Key Responsibilities

• Develop and manage the end-to-end inbound growth strategy spanning SEO, paid campaigns, content, and product marketing channels.
• Create scalable, repeatable marketing frameworks prioritizing AI-driven automation.
• Measure and analyze campaign performance, define KPIs, conduct rapid experiments, and communicate outcomes to the organization.
• Simplify complex technical features into clear, engaging messaging targeted at the market.
• Collaborate with product teams and founders to shape brand identity across digital assets, campaigns, and press materials.
• Lead paid acquisition efforts via social media, display advertising, and programmatic channels.
• Plan and execute SEO strategies integrating both traditional and AI-enhanced methods to boost discoverability.
• Forge and nurture media relationships, pitch stories, manage inquiries, and convert product achievements into significant press coverage.
• Consistently test and uncover new avenues for growth.

Candidate Profile

• Experience as an early marketing hire at a startup or having established a marketing function from the ground up.
• Between 1 and 3 years' experience in growth or product marketing, ideally within early-stage companies.
• Proven track record managing inbound growth across multiple channels and delivering measurable impact.
• Strong teamwork skills and comfort working directly with founders and product teams to refine messaging and positioning.
• Proficiency in modern marketing tools including analytics, CRM, automation platforms, SEO and content management systems, and PR software.
• Capability to design, execute, and analyze marketing experiments with a data-driven mindset and clear focus on KPIs.
• Experience cultivating press relationships and translating product milestones into media coverage.
• Keen interest in AI-enhanced marketing and building scalable, automated marketing processes.

Compensation and Location

• Annual salary range: $65,000 to $95,000 USD.
• This role is based on-site in Berlin, Germany.
• Visa sponsorship is not offered; candidates must have existing authorization to work in Germany.