Email Marketing Manager

Overview

This opening is for an Email Marketing Manager role with a partner company based in Germany. The position offers a chance to lead lifecycle marketing strategies for a rapidly expanding consumer brand. You will be responsible for managing communications across email, SMS, subscription services, and customer retention programs to enhance long-term growth and engagement.

Key Responsibilities

• Lead the overall email and SMS marketing strategy including campaign planning, automated flows, and lifecycle communications.
• Design and maintain personalized customer journeys for stages such as welcome, browse abandonment, cart abandonment, post-purchase, cross-sell, upsell, subscription management, winback, and re-engagement.
• Oversee SMS campaigns and automations to continuously boost engagement and conversion rates.
• Develop loyalty and retention initiatives aimed at repeat purchases, subscription uptake, and increasing customer lifetime value.
• Implement sophisticated customer segmentation and personalization based on behavior, lifecycle phase, and engagement levels.
• Work in partnership with creative teams to produce compelling content that informs, motivates, and converts recipients.
• Manage an experimentation roadmap to optimize subject lines, messaging, offers, timing, creative assets, and product recommendations through A/B testing.
• Analyze performance metrics related to lifecycle marketing, customer behavior, and retention to identify opportunities for improvement.
• Build detailed dashboards and translate insights into actionable recommendations for enhancing customer experience and marketing outcomes.
• Collaborate closely with Growth Marketing, Creative, Customer Experience, Product, Conversion Rate Optimization, and leadership groups to align and deliver effective customer interactions.

Candidate Requirements

• Minimum of 3 years practical experience in lifecycle, email, or retention marketing.
• Proficiency in Klaviyo for campaign management, segmentation, and automation workflows.
• Experience managing SMS marketing initiatives; familiarity with Postscript is advantageous.
• Solid knowledge of lifecycle marketing theories, segmentation, personalization, and retention tactics.
• Demonstrated success in building and optimizing automated marketing flows.
• Strong analytical skills for interpreting retention data and consumer behaviors.
• Experienced in running and analyzing A/B tests to enhance marketing effectiveness.
• Ability to combine strategic vision with hands-on campaign execution.
• Excellent copywriting capabilities and understanding of consumer psychology.
• Preferred background in DTC eCommerce, health, wellness, supplements, beauty, or consumer product sectors.
• Familiarity with subscription business models, cohort analysis, attribution, and retention reporting is a plus.
• Comfortable utilizing AI tools to boost marketing efficiency and creativity.

Benefits and Working Environment

• Fully remote work option with flexible schedules and autonomy.
• Role with significant responsibility over customer retention and growth strategies.
• Opportunity to implement scalable marketing systems impacting overall business success.
• Collaborative, cross-functional team setting.
• Position that blends creativity, data analytics, and experimental marketing methods.
• Work with a mission-focused consumer brand dedicated to enhancing customer wellbeing.
• A flexible and innovation-friendly workplace that fosters ownership and career development.

Additional Information

The recruitment process uses AI-driven candidate matching for fairness and efficiency, though final hiring decisions rest with human managers. Applicants' data will be processed in compliance with GDPR and relevant data protection laws, with rights to manage personal data. The company may apply AI tools in recruitment but not as substitutes for human judgment.