Digital/Performance Marketing Executive

Role overview

This is a practical, hands-on position inside the digital marketing function, focused on the daily running, tracking, and optimisation of paid media, CRM, and reporting work across both local and overseas markets. The role reports to the Head of Marketing and partners closely with the paid media agency to make sure campaigns launch to brief, stay within budget, and remain aligned with performance goals.

It is well suited to someone early in their digital marketing journey who wants to deepen their expertise across paid media, email marketing, customer data, and campaign reporting within a fast-growing D2C fashion business.

Key responsibilities

• Support the preparation of campaign briefs for the paid media agency, ensuring instructions are clear, complete, and shared on time.
• Check live campaign performance each day across Meta, Google, Pinterest, TikTok, and Klaviyo.
• Spot irregular performance patterns, spend pacing concerns, KPI movement, and signs of creative fatigue, then escalate them promptly.
• Review agency deliverables such as campaign structure, audience setup, ad copy, and creative suggestions, and provide feedback before approval.
• Confirm that active campaigns follow platform best practice, including landing page alignment, audience design, bidding approach, and creative specifications.
• Help plan and run campaign tests and channel experiments, recording outcomes in a structured testing log.
• Work with agency partners to keep day-to-day media activity running smoothly and media spend deployed effectively.
• Support email and SMS campaign execution in Klaviyo, including scheduling, quality checks, deployment, and post-send analysis.
• Monitor automation flow performance such as welcome, abandoned cart, post-purchase, and win-back journeys, and highlight improvement opportunities.
• Assist with segmentation setup and audience exports from Klaviyo for paid media use.
• Keep campaign and flow records accurate, including naming rules, tagging, and list hygiene practices.
• Help coordinate paid media and CRM efforts so messaging and audience targeting stay consistent across channels.
• Work with the customer data platform and Klaviyo to refine customer groups for engagement, retention, and reactivation campaigns.
• Own and update performance dashboards for paid channels and Klaviyo using third-party reporting tools such as Supermetrics, with accurate and timely data refreshes.
• Prepare weekly and monthly reports covering paid media and CRM performance, including MER, ROAS, nCAC, CVR, CPC, and CPA.
• Use Shopify, Google Analytics, and other relevant platforms to validate reporting and keep data consistent across systems.
• Track channel and campaign KPIs against targets and escalate early when results start to move off plan.
• Support the Head of Marketing with performance reports and presentations.
• Manage day-to-day communication with the paid media agency and promptly surface any issues to the Head of Marketing.
• Develop productive working relationships with agency contacts through responsive, organised, and clear communication.
• Create and share meeting briefs before discussions and action trackers afterwards to keep stakeholders aligned.
• Collaborate with eCommerce, CX, and retail teams so digital activity supports wider business priorities.
• Audit live campaigns regularly to assess structure quality, creative results, and adherence to platform best practice.
• Stay up to date with changes across Meta, Google, Pinterest, TikTok, and emerging tools such as ChatGPT, and share relevant updates with the Head of Marketing.
• Help maintain best-practice documentation for each platform by capturing campaign learnings and agency recommendations.
• Ensure creative assets are formatted correctly, tagged properly, and submitted on schedule, while coordinating timelines with the creative team.

Experience and qualifications

• 2 to 4 years of practical experience in performance marketing, paid media, or digital marketing, preferably in a fast-moving eCommerce or D2C setting, with fashion experience preferred.
• Proven exposure to paid campaigns in Meta Ads Manager and Google Ads, with Pinterest and TikTok experience seen as a strong advantage.
• Working knowledge of Klaviyo or a similar email and SMS platform, including campaign setup, automation logic, and segmentation.
• Experience creating or maintaining reporting dashboards, ideally using Supermetrics or a similar data connector.
• Comfort using Shopify and Google Analytics to collect and compare performance data.
• Strong communication skills, with the ability to work effectively with internal teams and external agency partners.
• Well organised, with the ability to manage several campaigns and work streams at once.
• Self-starting and solution-focused, with a strong follow-through on tasks and priorities.

Desirable background

• Previous experience in a paid media agency, or current agency-side experience with an interest in moving in-house.
• Exposure to Lexer or another customer data platform.
• Understanding of funnel stages, including TOF, MOFU, and BOFU planning, audience segmentation, and measuring acquisition versus retention.
• Additional exposure to SEO, affiliate marketing, or influencer campaign coordination.
• Experience supporting campaigns in international markets such as the US or UK.

Additional information

The role is based in Sydney, New South Wales, Australia, and is structured as a full-time onsite position. No salary, number of vacancies, start date, or application deadline were provided in the source.