Digital Marketing Manager

Human Resources Vision

We aim to foster a community of exceptional talent that feels appreciated and connected to the Sheraton Grand brand. We empower individuals to demonstrate their talents and grow within a rewarding, performance-driven environment. Embracing diversity and integrity, we strive to be the preferred employer.

Position Purpose

We seek an imaginative and energetic marketing professional to lead integrated marketing initiatives that enhance Sheraton Grand Hotel, Dubai's positioning. The role focuses on generating demand, enriching guest experiences, and boosting loyalty. Prior experience with premium leisure brands and thorough knowledge of Hotel, Spa, and Food & Beverage marketing is crucial.

Key Responsibilities

• Develop and implement annual marketing strategies and budgets aligned with the hotel's objectives and revenue goals across market segments.
• Oversee content creation and coordinate with creative agencies for materials such as copywriting and multimedia productions, ensuring compliance with brand standards and hotel positioning.
• Execute activation plans for spa, restaurant, and bar outlets targeting local markets; define clear positioning aligned with hotel branding, including event strategies to engage locals and increase guest capture.
• Serve as a Brand Champion collaborating with the General Manager and Director of Marketing to bring the brand experience to life through messaging and service quality.
• Coordinate with property ISMR and regional digital marketing teams to execute multilingual tactical marketing campaigns across segments.
• Identify and manage key marketing partnerships to enhance hotel visibility, demand, loyalty, and brand experience.
• Lead loyalty marketing initiatives focusing on engaging UAE-based loyalty members via events and exceptional experiences for elite members during their stay.
• Support sales teams by producing marketing collateral and promotional tactics tailored for prime market segments such as groups, weddings, and suites.
• Ensure strict adherence to all Marriott and brand marketing standards and programs.
• Manage social media strategy emphasizing brand alignment, storytelling, online reputation, and guest engagement.
• Assist with local PR and promotional efforts, including collaboration with regional and local agencies on hotel messaging, media relations, event maximization, celebrity engagements, and cultivating local partnerships for promotions and sponsorships.

Additional Functions

• Represent the hotel professionally within community and industry forums alongside hotel management.
• Provide valuable feedback to departments regarding restaurant/bar repositioning and brand activation efforts.
• Act as a leadership role model and motivator for associates.

Required Knowledge, Skills, and Abilities

• Fluent in English (speaking, reading, writing); Arabic proficiency beneficial for GCC regions.
• Strong verbal and written communication both internally and externally.
• Dedicated brand ambassador with passion for the hospitality sector.
• Event planning and organizational expertise.
• Insight into evolving consumer digital trends.
• Innovative, proactive, and resourceful approach.
• Passion for travel and hospitality industries.
• Analytical capabilities to evaluate data and implement action plans.
• Experience working with PR agencies is advantageous.

Qualifications

• Effective cross-departmental communication skills.
• Commitment to operational and brand standards.
• Excellent analytical proficiency.
• Prioritization and planning skills to meet deadlines.
• Awareness of generating returns for stakeholders.
• Cultural adaptability and team-oriented mindset.
• Ability to build enduring internal and external relationships.
• Impeccable personal presentation and communication skills.
• Problem-solving aptitude with strategic focus.
• Familiarity with hotel IT systems and applications.
• Strong adherence to ethical business practices.

Education

A bachelor's degree is essential.

Physical Requirements

• Frequent sitting at a computer for long durations.
• Periodic standing and walking for extended times.
• Occasional bending, reaching, or lifting activities.
• Operation of computerized equipment and computers.