Digital Marketing Executive

About the Company and Role Location

Join Sailee Electrical and Solar System based in Ravet, Pune, Maharashtra as a Digital Marketing Executive. This role offers a monthly salary between ₹15,000 and ₹25,000.

Primary Responsibilities

• Design and implement digital marketing strategies focused on lead generation.
• Oversee the management of social media accounts across Facebook, Instagram, LinkedIn, and YouTube.
• Create captivating posts, reels, videos, banners, and other promotional media relevant to solar energy products and services.
• Conduct, optimize, and analyze paid advertising campaigns on platforms such as Meta and Google.
• Track inquiry generation and campaign outcomes meticulously.
• Maintain and regularly update the company's website content to ensure accuracy and relevance.
• Collaborate with the Sales team to facilitate prompt follow-up on leads produced through marketing efforts.
• Keep an eye on competitor activities and industry trends to refine marketing approaches.
• Compile and present monthly analytics reports covering lead acquisition, campaign success, and social media expansion.

Qualifications and Skills

• Prior experience in digital marketing is preferred but not mandatory.
• Familiarity with Meta Ads, Google Ads, social media marketing, and SEO techniques.
• Basic proficiency in graphic design software like Canva or Adobe Photoshop.
• Strong abilities in content creation and communication.
• Basic video editing skills will be considered a plus.
• Comfortable using MS Office and other digital marketing tools.
• A creative approach combined with excellent analytical, organizational, and multitasking skills.