Digital Marketing Executive

Overview

Virtual Technologies and Financial Services is seeking a results-oriented Digital Marketing Executive based in Indore. The role demands proficiency in managing digital campaigns to generate quality leads and enhance the brand's online presence, focusing on Meta Ads and Google Ads platforms.

Key Responsibilities

• Plan, execute, manage, and optimize paid campaigns on Facebook, Instagram (Meta Ads) aimed at lead acquisition.
• Handle Google Ads campaigns including search, display, and conversion-centered advertisements.
• Drive generation of superior-quality leads from paid digital channels.
• Compile detailed campaign performance reports and offer actionable insights for optimization.
• Keep abreast of the newest trends and updates in digital marketing and paid advertising domains.

Essential Requirements

• A minimum of one year of hands-on experience with Meta Ads and Google Ads platforms.
• Demonstrated expertise in lead generation campaigns with skills in setup, audience targeting, budgeting, and continual campaign enhancement.
• Familiarity with Facebook Business Manager and Google Ads Manager tools.
• Understanding of social media marketing techniques and campaign analytics.
• Basic knowledge in SEO, content marketing, and web analytics considered advantageous.
• Possession of a bachelor's degree in Marketing, Business, Commerce, or related disciplines.

Preferred Profile

• Prior experience in lead generation specifically within financial services, advisory, brokerage, or fintech sectors is a significant plus.
• Preference given to candidates ready to join immediately.

What We Provide

• The chance to grow professionally within an expanding financial services firm.
• Opportunities for career progression based on performance.
• Exposure to industry knowledge in both digital marketing and finance.