Digital Marketing Executive

About the Role

Kean.Club is seeking an enthusiastic and results-oriented Digital Marketing Executive to enhance the visibility and growth of their premium women's fashion brand. This full-time position is based in Kochi, Kerala, and involves combining creative insight with data-driven strategies to boost online traffic, improve search rankings, manage digital advertising, and convert visitors into dedicated customers.

Key Responsibilities

• Design and implement digital marketing campaigns across platforms such as Meta and Google.
• Formulate and oversee social media strategies aimed at amplifying brand presence, engagement, and sales.
• Manage and optimize paid advertising efforts to maximize return on ad spend (ROAS).
• Coordinate marketing activities around product launches, seasonal collections, and promotional events.
• Monitor campaign outcomes regularly and provide actionable reporting.
• Develop and execute comprehensive SEO strategies including on-page, off-page, and technical optimization.
• Perform keyword research to enhance organic traffic and search rankings.
• Optimize various website pages including category, product, blog, and landing pages for search engines.
• Track website metrics using Google Analytics, Search Console, and SEO tools, staying current with algorithm updates.
• Collaborate with design and content teams to enhance the online shopping experience and ensure SEO-compliant product pages.
• Analyze user behavior and conversion rates to identify opportunities for growth and improvement.
• Support website updates, promotions, and new collection launches.
• Work closely with photographers, designers, and content creators to implement digital campaigns.
• Assist with planning influencer collaborations and digital partnerships.
• Contribute to email marketing, customer loyalty, and retention initiatives.
• Research market trends, competitors, and emerging digital marketing techniques.

Requirements

• Bachelor’s degree in Marketing, Digital Media, Business, or related disciplines.
• Between 1 and 3 years of experience in digital marketing, preferably within fashion, retail, or e-commerce sectors.
• Proficient understanding of SEO, Google Analytics, Search Console, and keyword analysis.
• Experience managing advertising campaigns on Meta and Google Ads platforms.
• Familiarity with Shopify or similar e-commerce platforms is highly desirable.
• Good grasp of social media trends and content marketing principles.
• Strong analytical, communication, and organizational skills.
• Ability to thrive in a fast-paced, team-oriented environment.

Preferred Skills

• Expertise in on-page, off-page, and technical SEO techniques.
• Mastery of Google Analytics and Search Console.
• Skilled in Meta Ads and Google Ads campaign management.
• Experience with e-commerce management, particularly Shopify.
• Well-versed in content marketing and social media strategies.
• Knowledge of performance marketing and email marketing campaigns.
• Competence in keyword research, conversion rate optimization, influencer marketing, and data-driven reporting.