Digital Marketing Executive

About PYTHAL

PYTHAL General Trading LLC is a premium baby lifestyle brand located in Satwa, Dubai, UAE, dedicated to creating carefully crafted products for babies and families. The brand is committed to building a strong, digital-first presence in international markets through e-commerce, social media, and performance marketing.

Role Overview

We are seeking an innovative, analytical, and results-oriented Digital Marketing Executive with substantial experience in e-commerce marketing. This individual will be responsible for expanding online sales, optimizing digital advertising efforts, enhancing website performance, and reinforcing the brand's premium image across all digital avenues. A passion for scaling brands through data-driven strategies while preserving a luxury brand status is essential.

Key Responsibilities

• Plan and implement monthly digital marketing campaigns.
• Create strategies for customer acquisition and retention.
• Manage and monitor marketing budgets to enhance campaign effectiveness.
• Perform competitor analysis to identify new growth opportunities.
• Oversee and improve Shopify website operations focusing on e-commerce growth.
• Boost sales through Google, Meta, and other digital advertising platforms.
• Enhance conversion rates and refine the customer journey.
• Optimize product listings, landing pages, and collections for better engagement.
• Track website analytics to suggest relevant improvements.
• Coordinate promotions, product launches, and seasonal marketing campaigns.
• Conduct keyword research and optimize various web pages including products, blogs, and landing pages for SEO.
• Execute on-page, technical, and off-page SEO to increase organic traffic.
• Stay updated on AI search optimization and emerging SEO trends.
• Manage performance marketing through Meta Ads and Google Ads campaigns.
• Optimize key metrics like ROAS, CPC, CPA, CTR, and conversion rates.
• Carry out A/B testing on creatives and landing pages to maximize results.
• Develop performance reports with actionable insights.
• Collaborate with designers, photographers, and content creators for branding and campaigns.
• Ensure consistent premium branding across all platforms.
• Experience in marketplace marketing is highly beneficial, especially with platforms such as Amazon, Noon, Mumzworld, and FirstCry.
• Utilize analytics tools including Google Analytics, Search Console, Meta Business Suite, and Shopify reports to track and evaluate digital marketing performance.
• Prepare weekly and monthly performance summaries.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related discipline.
• Minimum 2 to 5 years of digital marketing experience with a focus on e-commerce.
• Proficient with Shopify or comparable e-commerce platforms.
• Expertise in managing Meta Ads Manager and Google Ads campaigns.
• Sound knowledge of SEO, SEM, email marketing, and conversion rate optimization.
• Strong familiarity with social media marketing and content strategy.
• Experienced with Google Analytics, Google Search Console, and other digital reporting tools.
• Excellent written and verbal communication, including copywriting skills.
• Creative, analytical thinker capable of managing multiple projects and meeting deadlines.
• Experience working with premium or lifestyle brands is an advantage.

About PYTHAL’s Work Environment

PYTHAL operates across Dubai and India, committed to delivering superior baby products with operational excellence and strong customer focus. The company fosters teamwork, transparency, continuous improvement, and skill development. Employees are encouraged to take ownership, collaborate cross-functionally, and contribute to scalable and efficient operations, promoting professional growth and performance-based advancement.