Country Manager

Role summary

This position is responsible for end-to-end ownership of the market’s performance, including overall financial results and day-to-day management. The role leads the local team, including Commercial Directors, to drive growth, operational discipline, and delivery across production, agency/studio, and activation services.

Core responsibilities

• Take full accountability for the market’s revenue, gross margin, EBITDA, and cash position, while delivering on annual budgets and growth plans.
• Oversee commercial performance, with Commercial Directors reporting into this role and overall responsibility for revenue continuity.
• Maintain clear visibility on the market pipeline and forecast accuracy, and personally support lead development, key client meetings, and deal closure when required.
• Lead, coach, and develop the local leadership team while also owning talent matters, performance, organizational health, governance, finance coordination, and day-to-day market operations.
• Bring strong subject-matter knowledge of POSM, retail production houses, agencies, studio work, design, activation, events, and exhibitions.
• Work across factory/production, design, and finance teams to ensure client deliverables meet quality, budget, and timing expectations.
• Manage production allocation across factories in the market, including capacity planning, utilization, in-house versus outsourced production decisions, and factory selection to balance cost, quality, lead time, and margin.

Qualifications and experience

• A bachelor’s degree in Business, Management, or a closely related discipline is required.
• At least 10 years of leadership experience is expected.
• Strong background in managing P&L and leading cross-functional teams is essential.
• Prior experience in manufacturing, retail production, or branding-related industries is preferred.

Skills

• Leadership
• Business strategy
• Financial management
• Operations management
• Decision making
• Communication
• People management
• Problem solving
• Cross-functional coordination
• Forecasting
• Client relationship management
• Production planning