Content Specialist

About the Company

Global Schools Group is an international education organization operating a network of schools in multiple countries, including Singapore. The group emphasizes providing high-quality, comprehensive education that integrates academic rigor, character building, and global awareness. It caters to a diverse student body and prioritizes innovation in teaching, learning, and school management. Employees collaborate in a multicultural environment that fosters professional development and encourages adopting educational best practices.

Role Overview

The Content Specialist plays a crucial role blending editorial quality, search optimization strategies, and brand storytelling. This position requires expertise in SEO and AI Search Optimization, involving the planning, creation, and management of content for digital platforms such as the organization's website, social media, external campaigns, SEO initiatives, and internal communications.

Key Responsibilities

• Writing and editing website pages, blog entries, newsletters, and marketing materials.
• Ensuring content accuracy, consistency, and alignment with the brand's guidelines and school messaging.
• Collaborating with academic, administrative, and marketing teams to collect information and develop content strategies that enhance enrollment and engagement.
• Maintaining an organized content calendar.
• Monitoring content performance and updating existing content based on analysis to improve clarity, reach, and impact.

Qualifications and Skills

• Strong writing skills including web content writing, with the ability to customize messaging across platforms and audience types.
• Proficiency in SEO and AI Search Optimization techniques.
• 4 to 5 years of experience in content strategy and management, with the ability to plan, organize, and optimize both digital and print content.
• Effective communication skills, both written and verbal, and the ability to work cross-functionally.
• Experience in education, marketing, or communications, ideally within an international or multicultural context.
• Bachelor’s degree in Communications, Marketing, English, Journalism, or a related discipline preferred.
• Attention to detail, strong organizational capabilities, and familiarity with content management systems and productivity tools advantageous.

Additional Information

Interested candidates should apply by sending their application to careers@globalschoolsgroup.com with the subject line "Content Writer — SEO & AISO Application."