Assistant Marketing Manager

About Zomoz

Zomoz is recognized as India's fastest expanding momo-QSR chain, operating over 75 outlets across 10 major cities. The company is developing a modern, operation-centric food brand emphasizing quality, speed, and consistency. Team members at Zomoz enjoy accelerated growth opportunities within a fast-paced startup culture, featuring transparent career advancement tracks. The organization encourages empowerment through operational responsibility, decision-making autonomy, and early leadership exposure. Zomoz maintains a meritocratic environment valuing initiative, accountability, and problem-solving, granting employees close collaboration with experienced leaders and deep involvement in QSR operations, expansion efforts, and staff management. This platform is ideal for candidates eager to build meaningful ventures and achieve rapid career progression beyond conventional firms.

Role Responsibilities

• Craft and implement an all-encompassing social media strategy to boost brand awareness and audience engagement across various platforms.
• Supervise creation of content such as posts, stories, and videos, ensuring coherence with the brand's voice and aims.
• Track and analyze social media metrics to refine campaign effectiveness.
• Keep updated with social media innovations to introduce fresh strategies.
• Design and roll out in-store promotional activities aimed at increasing customer visits and augmenting sales.
• Collaborate with sales and operations teams to align offers with market demands and company objectives.
• Measure promotion outcomes to recommend improvements.
• Partner with food delivery aggregators like Swiggy, Zomato, and Magicpin to elevate brand visibility and sales through platform-specific campaigns.
• Evaluate marketing options on aggregator platforms—such as premium listings, carousels, and video ads—for reach and return on investment.
• Review campaign performance and allocate budgets for monthly and quarterly marketing efforts per platform.
• Develop and lead brand marketing initiatives that enhance brand identity and competitive positioning.
• Oversee partnerships, sponsorships, and collaborative ventures consistent with brand values.
• Coordinate production of marketing collateral including advertisements, brochures, and digital media assets.
• Plan and execute events, product launches, and community outreach programs.
• Foster collaboration among product development and store operations teams to ensure unified branding.
• Manage relationships with external agencies, creative designers, and content producers.
• Conduct market research to discern consumer preferences, trends, and competitor strategies.
• Leverage data insights to adjust marketing strategies aligned with business goals.
• Monitor KPIs to evaluate marketing campaign success.

Qualifications and Skills

• Possession of a bachelor's degree in Marketing, Business Administration, or a related discipline; MBA qualification is advantageous.
• 2 to 3 years of hands-on marketing experience, preferably within Food & Beverage or Fast-Moving Consumer Goods sectors.
• Proficient understanding of social media platforms, trends, and analytics tools.
• Demonstrated success in conceptualizing and executing brand campaigns and promotional plans.
• Strong leadership capabilities paired with excellent organizational and project management skills.
• Effective communication and interpersonal skills.
• Innovative mindset focused on customers and driven to deliver measurable results.