Adobe Analytics Specialist

About the Role

Tata Consultancy Services Ltd. is seeking an experienced Adobe Analytics Specialist to join their team in Chennai, India. The candidate will be responsible for implementing and managing Adobe Analytics integrations using Adobe Launch, enhancing content management, analytics, segmentation, and targeting efforts within the Adobe Marketing Cloud environment.

Key Responsibilities

• Execute Adobe Analytics integration projects using Adobe Launch with at least 5 years of hands-on experience.
• Conduct technical analysis, design, and development related to analytics solutions.
• Implement Adobe Target personalization strategies effectively.
• Apply expertise in AEP WebSDK implementation and event-driven data layers.
• Manage cookie consent through Onetrust Cookie Consent Manager.
• Develop customized reports utilizing Adobe Analytics.
• Utilize advanced JavaScript, jQuery, HTML, and CSS for development and debugging tasks.
• Debug issues using browser developer tools, Adobe Analytics debugger, and Observe Point.
• Document Solution Design References (SDR) comprehensively.
• Manage projects throughout their lifecycle adhering to SDLC and Agile/Scrum frameworks.
• Maintain high organizational skills to handle multiple client projects simultaneously.
• Communicate confidently in both verbal and written forms for client-facing interactions.
• Use Microsoft Office tools proficiently for documentation and presentations.

Qualifications and Experience

• Minimum 5 years of experience in Adobe Analytics integration and technical implementation.
• In-depth knowledge of Adobe Marketing Cloud products with focus on content management, analytics, segmentation, and targeting.
• Familiarity with advanced web technologies including JavaScript frameworks and CSS.
• Experience with debugging in analytic platforms and using browser developer tools.
• Good understanding of digital marketing concepts and terminology.
• Experience working in Agile and Scrum environments.
• Polished communication skills suitable for client engagement.
• Proficiency in Microsoft Office suite including Word, Excel, PowerPoint, SharePoint, and Visio.

Preferred Skills (Good to Have)

• Experience with Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO).
• Understanding of interactive marketing strategies such as personalization, paid search, SEO, affiliate marketing, comparison shopping engines, and email campaigns.
• Knowledge of social media publishing and listening tools.
• Background in financial services industry is advantageous.
• Familiarity with JIRA for project tracking.

Eligibility

Applicants must hold a graduate degree in any discipline.