Writer - Premium & Luxury

About Frasers Group

Frasers Group is transforming retail by merging digital innovation with exclusive in-store experiences, serving customers globally with premier sports, premium, and luxury brands. As a leading name in the industry, they enhance retail through a portfolio of renowned brands including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our Vision and Values

We aim to create the world’s most admired and engaging brand ecosystem, elevating people's lives by providing access to the finest brands and experiences. At Frasers Group, we embrace challenges with a fearless mindset, encouraging employees to own their roles, think boldly, and stay relevant to our community and planet.

Role Overview

The Writer - Premium & Luxury will report to the Junior Content Strategist for Premium & Luxury, tasked with producing compelling content across FLANNELS and FRASERS. Responsibilities include creating informative articles, creative campaign copy, and collaborating closely with the broader Content Team to execute the content calendar and drive visitor engagement for Style News and The Hub sections.

Key Responsibilities

• Crafting engaging, low-effort articles aligned with the overall content strategy.
• Curating images and assembling articles to meet deadlines and publication standards.
• Applying SEO best practices including keyword research and optimized article structuring.
• Generating copy across various campaign channels such as CRM, paid social media, outdoor advertising, and retail formats.
• Supporting content calendar management for fashion, beauty, and home categories on both FLANNELS and FRASERS sites.
• Leveraging artificial intelligence tools to enhance content development efficiency.

Candidate Profile

• Demonstrated proficiency in writing with strong grammar skills.
• Excellent capabilities in writing, editing, and proofreading.
• Exceptional organizational skills to handle multiple projects concurrently.
• Meticulous attention to detail in all aspects of work.
• Robust research and analytical aptitude.
• Ability to work proactively and flexibly with a positive attitude.
• High cultural awareness and a keen interest in sports.
• Preferred but not essential: knowledge of SEO impacts on writing, familiarity with AI writing tools, and experience with content management systems and designing visually appealing articles.

Employee Benefits and Perks

• Frasers Champion: Monthly peer-nominated recognition with eight winners each receiving double pay for exemplifying company values.
• Retail Reconnect: Opportunities for head office staff to gain frontline insights by spending time in stores or warehouses annually.
• Fearless 1200: Performance-linked reward program celebrating employee contributions through value-driven results.
• Frasers Fit: Complimentary gym classes, discounted gym memberships, and a wellness app promoting physical, financial, and mental health.
• Retail Trust: Access to 24/7 mental health support, counselling, financial, and legal assistance through a dedicated charity.

Recruitment Process

Following application review, candidates will receive feedback. Selected applicants will undergo an initial behaviourally-focused interview assessing cultural fit, potentially followed by technical interviews including presentations or tasks to demonstrate relevant skills.