Technical SEO and Organic Growth Specialist

About CompetitivIA

CompetitivIA is a technology company specializing in AI-driven voice-powered learning and executive communication tools for African and European markets. Their current offerings include

• Isidore AI Tutor™, an AI-based platform for improving English language skills with measurable progress;
• Isidore Executive Platform™, a tool that enhances leaders' communication clarity, authority, and decision readiness.

The company seeks a skilled Technical SEO and Organic Growth Specialist to enhance online visibility, search rankings, and measurable organic traffic growth for CompetitivIA's platforms. This role requires deep knowledge of modern search engine operations beyond content creation, focusing on how search engines find, render, interpret, and rank websites.

Responsibilities

• Perform comprehensive technical SEO audits of all company web properties.
• Identify and troubleshoot crawling, rendering, and indexing issues, including server errors like 530 responses.
• Optimize XML sitemaps, robots.txt, canonical tags, redirects, and URLs.
• Detect and address duplicate, orphaned, inaccessible, or poorly indexed pages.
• Ensure key content is discoverable and rendered properly by search engines.
• Evaluate SEO risks associated with JavaScript and coordinate resolutions with developers.
• Assess website Core Web Vitals, mobile usability, page load performance, and technical accessibility.
• Implement or specify the use of structured data and schema markup.
• Set clear technical SEO standards for future development.
• Develop structured keyword maps separating branded, commercial, informational, and decision-stage searches in English and French.
• Analyze competitors, keyword difficulty, and search intent to prioritize realistic short- and long-term SEO opportunities.
• Audit and refine on-page elements such as titles, headings, meta descriptions, image alt texts, and internal links.
• Clarify brand and product relationships to aid user and search engine understanding.
• Strengthen site semantic architecture and advocate for new pages when needed.
• Collaborate with content teams to align SEO relevance with brand positioning.
• Configure and improve Google Search Console and Google Analytics 4 tracking.
• Establish an actionable SEO baseline and maintain transparent organic growth metrics dashboards.
• Track SEO performance changes, report weekly on progress, blockers, and results.
• Devise ethical backlink and authority-building strategies.
• Lead an initial 30-day paid sprint delivering a full URL inventory, diagnosing critical errors, reviewing SEO fundamentals, and creating a prioritized remedy roadmap and growth plan for 90 days.

Required Experience and Skills

• Demonstrated success in technical SEO and driving organic growth.
• Practical experience using Google Search Console and GA4.
• Strong understanding of crawling, indexing, canonicalization, redirects, sitemaps, and robots.txt directives.
• Experience diagnosing JavaScript SEO issues.
• Familiarity with SEO analysis tools like Screaming Frog, Ahrefs, Semrush, or Sitebulb.
• Competence in keyword, competitor, and search intent research.
• Ability to interpret data and translate findings into prioritized business actions.
• Fluent English communication skills, both written and verbal, with clear, evidence-supported reporting.
• Collaborative skills to work effectively with developers, designers, content creators, and leadership.
• Discipline in distinguishing between verified facts and assumptions.
• French SEO experience is a plus but not obligatory.

Success Indicators

• Strategic pages are properly indexed and accessible.
• Distinct SEO positioning for both AI Tutor and Executive Platform.
• Clear mapping of important pages to user search intent.
• Reliable and actionable data from Search Console and GA4.
• Proactive identification of technical issues before impacting growth.
• Measurable progression in organic search visibility from a documented baseline.
• SEO integrated as a continuous growth function rather than isolated efforts.

Working Model

• Fully remote position focused primarily on candidates based in Kenya, but exceptional applicants from across Africa are encouraged.
• Role requires autonomy, accountability, and frequent collaboration with teams across Africa and Europe.
• Potential for the initial paid 30-day sprint to transition into a long-term role based on results.