Social Media Manager

Role Overview

We are looking for a Social Media Manager to establish and expand a personality-driven social media presence from scratch. This comprehensive role involves strategic planning, account setup, content creation oversight, publishing, community interaction, and performance analysis specifically across Instagram and TikTok platforms.

Key Responsibilities

• Initiate and develop Instagram and TikTok profiles, defining positioning, tone, content themes, visual styles, and comprehensive channel strategy.
• Design and implement strategies for organic growth emphasizing reach, user engagement, follower increase, and sustainable community building.
• Craft viral campaign ideas, social-first narratives, and repeatable content formats to create a unique and memorable online persona.
• Oversee the entire content process from research and conceptualization to scripting, scheduling, production management, approvals, publication, and performance enhancement.
• Analyze platform data, user insights, watch metrics, retention, and engagement rates to inform content decisions and boost effectiveness.
• Handle daily community management and collaborate closely with the founder and creative partners.

Candidate Requirements

• Demonstrated success in launching and growing Instagram and TikTok accounts organically from inception with measurable outcomes.
• A portfolio showcasing impactful, viral, or culturally significant social content backed by clear growth indicators.
• Comprehensive knowledge of Instagram and TikTok algorithms, audience behaviors, retention tactics, discoverability, engagement optimization, and organic growth principles.
• Exceptional skills in creative strategic development and social-centric storytelling, capable of transforming personalities into compelling and maintainable content.
• Practical experience managing social media end-to-end, including strategy, content development, production supervision, publishing, analytics, and community engagement.
• Strong capabilities in project management and teamwork, facilitating effective collaboration with the founder and production teams.
• Ability to operate during Pacific Standard Time working hours.

Preferred Qualifications

• Experience with creator-focused brands, founders, entertainment sectors, personality-driven accounts, legal brands, or character-oriented content is a plus, though not mandatory.